4 Conclusion


The convergence of these factors means that there is definitely a compelling case to be made for publishers to get on the iPad device.


For some magazine companies, there has been an element of not knowing when to make the transition to digital; however when the signals from the digital magazine market suggest rapid growth and greater opportunities, it is important that the same publishers react at the right time in order to achieve the best results. We believe that this time is now.


7


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