The latest iPad Statistics reveal consumers are reading more digital magazines than ever
Statistics published over the last quarter have given publishers the biggest signal yet that consumers are adopting iPad magazine reading on a considerable scale.
In a survey of over 200 people, UK marketing and analytics company imano found that 69% of those surveyed regularly use their device as a magazine or newspaper reader. These consumer habits are expanded further by Gartner, who in may found that 52% of those who read magazines on the iPad actually found the experience easier than reading a print copy, while 42% said it was just as easy.
Not only are iPad owners most accustomed to digital magazines, they are also the most willing to part with their money. When asked “Which internet connected device do you spend the most money with?” 48% of imano survey respondents said the iPad, with computer spending (19%) a distant second.
These are incredible statistics for an industry still in its relative infancy compared to the printed press. For publishers, what is needed is faith in the growth of the iPad as a content provider, as well as the continuing habits of its market.
Publishers are reacting to the reading habits of the iPad consumer base, whilst the choices of this group are dictated by the titles available to them. Statistics such as those posted above should act as a catalyst for publishers, who may have previously doubted industry adoption or the quality of the reading experience.
It is important that publishers recognise the huge potential for growth of this market, and the credible predictions being made about its growth. PriceWaterhouseCoopers have recently estimated that by 2015 the North American digital magazine market will be worth $611 million. This indicates massive growth of what was considered a $4million dollar market in 2010.
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