profi le
Therefore you have to offer a clear benefi t to your customers like good service and support, complementary products and engineering skills and on top of that try to provide a clear win-win situation to your suppliers.’ Framos tries to not have
overlapping offerings in its portfolio if possible, and ‘each company has its own role’, says Franz. ‘For example, we have one camera supplier who is purely focused on OEMs. Another is excellent for standard cameras, and so on. We are always very clear with our suppliers and offer complete transparency to them regarding where and how we will sell their products. We’re always looking for new suppliers to offer the best service to our customers, and currently we are looking at expanding our range of 3D partners, for example.’
Franz himself joined Framos in 2007 – but it was not the inevitable handover from father to son that it may seem. ‘I’d spent several years doing other things before joining the “family business”, and it was by no means certain that I would always do that,’ explains Franz. ‘I had my own software business, which still exists, and then I worked for McKinsey. I made a decision that I wanted to be an entrepreneur, but I didn’t necessarily know in which fi eld. I looked at many different industries before I made the choice to take over at Framos – mainly because I saw it was an interesting industry and one with a lot of potential.’
Since taking over the day-to- day running of the business (his father Bernd remains as chairman, supporting Andreas whenever necessary, but no longer full time), Franz has established a professional management team ‘so, in the future, we become more family- independent’. Framos has offi ces in Germany, the UK, France and Italy, with plans for a further operation in Russia. It employs 57 people worldwide, most of whom are in its headquarters near Munich. ‘We have a much fl atter hierarchy than is traditionally
found in most German companies,’ says Franz. ‘We are keen that every employee has a say in company strategy, when it comes to tackling new markets or adding new products. This helps improve the decision-making process.’ So, why should customers come
to Framos? ‘I would go to Framos if I needed a partner that could take care of the things that I knew I couldn’t do in a vision application,’ says Franz. ‘We offer good support and service, and we help our customers solve problems with their customers where we can. We are also an ideal
OEM partner. We have a range of different suppliers, so we’ll always choose the right combination of suppliers for the OEM application. ‘We see the market from a broad perspective. We’re not just about cameras and peripherals; we can make everything work together.’
9
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