Industry: News


Indies offered injury treatment “revolution” A


new first aid product is being offered to independent retailers so they can be at the forefront of a “revolution” in treating soft tissue injuries.


Recoverice is a 100 per cent natural ice wrap that is said to provide deep cooling that penetrates from all angles to stop inflammation from acute or chronic soft tissue injuries, enabling users to remain mobile whilst affording pain relief.


Each wrap is impregnated with arnica, a natural remedy that reduces swelling and bruising, effectively reducing healing time.


The hygienic, single-use, ice wrap bandage is immediately ready with no preparation required. Users tear open the hermetically sealed packet, which is waterproof with a two-year shelf life, and the air activated Recoverice wrap instantly begins cooling.


The wraps are described as small and lightweight, making them easy to carry whether at the gym or exercising outdoors. Recoverice UK is a subsidiary of Catch22 Products, which owns the sole UK distribution


rights for the product in the UK. Amanda Bennett, national sales and marketing manager for Recoverice UK, said: “As it's a newly launched product, although proven in the US, South Africa and being introduced in Australia, independent UK retailers are getting the opportunity to offer consumers something new and different. “Anyone who knows the RICE (Rest Ice Compression Elevation) principle for soft tissue injuries will realise that an ice pack or gel pack is not the future and the revolution will come.


“They would be offering their customers a good quality product and an essential bit of kit rather than a gadget.”


Recoverice UK offers other products beyond the ice wraps, with a muscle rub, muscle balm, foot soak, foot powder and spritzer available. Bennett said all of these require minimal space to stock in-store, fitting on the checkout and


Rosker makes developments O


utdoor distributor Rosker has promoted Andi Hayman to the role of national field sales manager, while at the same time opening its third UK showroom.


Hayman is taking up a new role where he will lead Rosker’s sales team in the UK, working to develop sales opportunities. Hayman has more than eight years of experience in the outdoor sector and takes on the role following several years working within Rosker’s sales team as an area and brand manager.


Ralph White, managing director at Rosker, said: “As an integral part of the company’s future growth and development, we are delighted to promote Andi to national field sales manager. “As well as his significant knowledge of retail


becoming impulse purchase items. Recoverice wraps also have a euroslot so can be hung behind the till or with other similar items.


Recoverice UK can also supply point-of-sale materials and merchandising ideas, with Bennett noting it is now on the hunt for retail partners it can service with the product: “We are currently looking for stockists for this new


range of products.


“Catch22 is a privately owned business that understands the current economic climate and the challenges this brings for the independent retailer. We are a friendly, helpful team who listen to customers’ needs, offer advice and support and appreciate any feedback that helps us build on our excellent customer service.


“We have a flexible approach and can react quickly to your needs.”


and the outdoor industry, Andi has been an instrumental part in successfully introducing several of our brands to the UK market. We are


confident that under his leadership, sales across all of Rosker’s brands will continue to increase.” Rosker has also opened its third regional UK showroom near Milton Keynes, which will serve London, the East and the South-east and give retailers the opportunity to view a full presentation of each season’s collection across all of Rosker’s brands.


Rosker already has showrooms in Swindon and Belshill, near Glasgow.


Active Shell: ‘Try before you buy’ W


L Gore & Associates is holding five ‘try before you buy’ events across Scotland and the Lake District to allow consumers to trial its new Gore-Tex Active Shell membrane and increase familiarity within its core markets. The events, taking place up to October 29-30, will allow consumers to select a jacket featuring Active Shell on the day, subject to availability, and then field test the technology. Those wishing to try before they buy can also reserve a jack in advance via email.


The consumer will receive a one-to-one briefing about the performance benefits of Gore-Tex Active Shell before heading out into the field to test the garments. On returning they will be asked to complete a short questionnaire before being directed to the retailer.


The first event was held at the Climbers Shop in Ambleside at the end of September, with four more scheduled for October, at Ellis Brigham in Aviemore on October 15-16, Tiso in Perth on October 20-21, Planet Fear in Keswick on October 22-23


and George Fisher, also in Keswick, on October 29-30.


Gore said the events are being staged at popular, busy outdoor locations in conjunction with retail partners and is ‘another example of Gore’s commitment to its brand partners and retailers as well as its confidence in the new product line’.


Dooley to drive Bramwell growth


B


ramwell International has confirmed the appointment of Matt Dooley as sales and key account manager, in a move to drive business growth.


Dooley will maintain and grow key accounts for all brands across the company, as well as implement and manage a structure for the sales team. He joins Bramwell from Vale Mill where he was in charge of global sales. Prior to that he spent several years at Global Brands as national account manager and worked with both Cotswold Outdoor and Blacks Outdoor Leisure.


Nick Bramwell, director of Bramwell International, said: “We are very pleased to welcome Matt on board. His passion for the brands, plus considerable experience in sales growth and sales management will make him a great asset to the team. “A love of the outdoors is a must in this industry and Matt’s enthusiasm in this area on a personal and professional level will see him taking an integral role in growing our business.”


Dooley has been a member of his local mountain rescue team for the last 13 years and is currently a team leader. As well as managing accounts for Bramwell International’s premium brands Meindl and Source, a key part of the role will involve developing the Gregory backpack brand and further strengthening its position in the market. Dooley said: “I have always wanted to work in the outdoors industry, it’s where my passion is, and Bramwell International offers the chance to make a real difference with some top quality brands. “My key objective is to achieve sales growth and to build the profile of the Gregory brand.”


www.sgboutdoor.co.uk 5


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