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Industry 4 News
OTS/Tent Show to merge in 2012 – Powertraveller sets sights on US market – Whitby & Co adds to product portfolio – Distributors make developments
Hopefully the recent successes seen at tradeshows both in the UK and across the world must give us all reason to be cheerful.
Record exhibitor numbers are presenting to record visitor numbers all over the place, which points towards definite positivity in the outdoor market.
There is certainly plenty happening out there if the recent Outdoor Trade Show (OTS) is anything to go by, as well as ISPO way back at the start of the year and also OutDoor.
While I couldn’t attend OTS myself, both ISPO and OutDoor showed me the vibrancy that exists in the market, whether new products using new technologies, those maximising tools that already exist, such as the Txt2buy m-commerce technology (see page 12), visitors engrossed in finding out about Teva’s latest sole technology or crowds cheering and applauding as they watch slackliners do their thing.
Speaking to someone like Andrew Denton, OIA’s new chief executive, only reinforces the opinion that the outdoor market is a good place to be right now.
Full of energy and optimism, Denton comes across as a man that can help the UK outdoor market unite, grow and develop a strong voice in corridors of power that will open the door on countless opportunities.
To do this, he needs the support from across the board, from independent retailers to multinational manufacturers, so that OIA can become a representative trade association working on behalf of the whole industry, not just a select few.
Like many of you, Denton is a man with history in the outdoors, both professionally and personally, but he is one of the most passionate people on the subject that I have had the pleasure to speak to, and I can only see good things for OIA under his stewardship.
David Pittman, editor, SGB Outdoor ISSN 1757-7276
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COVER STORY See pages 14-15
www .sgboutdoor .co.uk
6 Andrew Denton
David Pittman speaks to the new OIA chief executive Andrew Denton on his hopes and aspirations for the association
Simon Brown reports on the importance of climbing to outdoor retailers
Two years on, Aquapac recounts its rebranding experience
Text payment service Txt2buy sees big opportunities for the retail community to benefit from technology already at the fingertips of the masses
16 Cooking Equipment Focus 18 Climbing Equipment Focus 20 First Aid Focus
24 Reviews SGB Outdoor and GearWeAre.com
review products from Ultimate Survival, Edelrid, Lifesystems, Mountain House, MRS, myBunjee, Outwell and Nite Ize
26 OTS Review Report and comments from exhibitors and visitors 29 Tech Rep
What goes into a good first aid kit? We look inside Care Plus’s offerings to find out
Win a day
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course exclusively given by Ray Mears himself on a location within the UK.
Inside this month: Industry: Climbing, Aquapac, Txt2buy
Products: Cooking, Climbing, First Aid, OTS Review
, Andrew Denton Interview , T
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