The force behind the attractions When the attractions industry comes together, there’s no stopping the momentum
IAAPA Attractions Expo 2011 takes place at the Orange County Convention Centre in Orlando, Florida, US, from November 15-18, with a comprehensive five-day conference programme beginning on November 14. As the largest attractions industry event in the world,
IAAPA Attractions Expo brings together some of the brightest minds and most well-respected leaders in the business. It is where investment decisions are made, trends emerge and valuable professional relationships are established. With more than 1,100 exhibiting companies showcasing their most innovative products and services, attendees will have innumerable chances to seek advice, share thoughts and take home new ideas. The week-long education conference with more than
80 seminars, lunches and roundtables will feature C-level speakers from SeaWorld Parks and Entertainment, Six Flags Entertainment Corporation, Herschend Family Entertainment, Science Centre Singapore and more. These world-renowned experts will lead discussions that address the current state of the attractions industry, provide peer-to- peer learning and spur ideas for the future. Hot topics include the new US Americans with Disabilities Act recreation rules; travel trends based on the 2010 US Census; new attraction development and expansion around the world; building and maintaining a strong brand identity; and making use of new technologies. The conference will culminate on the Friday with an intensive half-day symposium on mobile marketing, communications and technology. “IAAPA Attractions Expo 2011 delivers fantastic learning
opportunities for all types of attractions, and operational areas,” said Doug Stagner, IAAPA education committee chair. “The knowledge gained is invaluable and practical enough to be implemented immediately. Professionals in the attractions industry will hear about current trends and best practices from respected industry leaders and experts.” Visit
www.IAAPA.org/IAAPAAttractionsExpo to see a
full, detailed schedule of educational opportunities and events, as well as exhibitor information and resources for international attendees.
September/October, Issue 5, 2011 ISSN: 1359-6284
Editor: Andrew Mellor Email:
andrewfmellor@aol.com
Publisher: John Fosbrooke
Features Editor: Adrian Lennox Email:
adrian@interpark.co.uk
Contributors this issue: Dan McEwen
Advertising Sales: John Fosbrooke Email:
john@interpark.co.uk
Asian Sales & subscriptions: Lily Zhang Email:
lily@interpark.co.uk
Cover image courtesy of: Antonio Zamperla Spa
Circulation Manager: Nathan Steel Email:
subscriptions@interpark.co.uk
56 InterPark September–October 2011
Annual Subscriptions (6 issues) Europe & Middle East £45, North & South America £55, Africa £55, Asia & Australia £65
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InterPark (ISSN 1359-6284) is published six times a year for an annual subscription rate of £65 by InterPark International Limited.
Printers: Buxton Press, Derbyshire, UK
Graphic Design: Phil Cunningham
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NOT-TO-BE-MISSED EVENTS In addition to the enriching education and action-packed trade show floor, IAAPA Attractions Expo has social events, entertainment and networking opportunities happening throughout the week. Here are just a few examples of what’s included in the action-packed line-up: IAAPA celebrates at Disney’s Hollywood Studios Experience the incredible new 3D digital technology
that erases the line between fantasy and reality as IAAPA Celebrates at Disney’s Hollywood Studios. The Force is strong with this one. GM and owners breakfast featuring Jim Atchison, SeaWorld Parks and Entertainment Join colleagues at this keynote presentation that
addresses the transition and evolution SeaWorld has undergone over the past few years and the company’s strategic direction. Behind-the-scenes tours Experience things you’ve never seen before at
behind-the-scenes tours at world-famous attractions such as Walt Disney World, Busch Gardens Tampa, SeaWorld Orlando and Legoland Florida. Powerful speakers Learn the secrets of the business from keynote speakers
and panellists such as Pat Koch, Holiday World and Splashin’ Safari; Jim Pattison, Ripley Entertainment; and Jim Reid Anderson, Six Flags Corporation. Mobile marketing symposium The interactive half-day symposium consists of sessions
that offer a deep look at the opportunities, costs, challenges and practical applications for mobile marketing.
Advertisers Index
22nd China Attractions Expo 13 ABC Rides Alterface
3, 21 & 31 25
Aquatique Show International 49 Bertazzon CIAE expo C&S
Darklight G&A expo
14 2
9 2
11 37
Elephant Sculpture Art Co Ltd 39 Empex
Golden Dragon Amusement 43 Golden Horse Guzzi Eugenio
13 9
Hengtaihua Amusement Equipment
IAAPA Attractions Expo Interpark Amusement OmniTicket
Metalbau Emmein Prime Play
Rainbow Productions
RMA Themed Attractions Sacoa
SBF Visa Group Sim Leisure
SimonWill Productions Technical Park Triotech Vekoma
White Water West Zamperla Zierer
43
IBC 19 4
27 23 5
31 7
33 52 16
19, 17 & 31 IFC 19
15 & 51 OBC 27
The views expressed within the pages of InterPark do not necessarily reflect those of the editor or publisher.
No responsibility will be accepted for any comments made by contributors, interviewees or advertisers.
Goods and services advertised are not necessarily endorsed by InterPark or InterPark International Ltd.
InterPark International Limited accepts no responsibility for loss or damage to any materials submitted for publication.
Copyright: No part of this magazine may be reproduced without the written permission of the publishers – InterPark International Limited, 137 Newshaw Lane, Hadfield, Glossop, Derbyshire SK13 2AT
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