FOR PSP RARE editor: Daska Davis

email daska.davis@psprare.co.uk special consultant: David Parsley editorial contributors: Emma Jones, Adrian Swinscoe, Oonagh Blackman, Dominic Midgley, David Parsley, Glenda Bailey, Janet Tibble, Lorraine Shah, Richard Northedge

art director: Colin Goad

production director: Emma Elmer publisher and circulation director: Shalene Varcoe advertisement manager:

James Varcoe tel 020 7566 9915 email james.varcoe@psprare.co.uk repro: Wyndeham pre-press print: PCP

FOR UK TRADE & INVESTMENT

managing editor: David Lines email david.lines@ukti.gsi.gov.uk

springboard magazine is published by PSP Rare on behalf of UK Trade & Investment.

PSP Rare, 21-22 Great Sutton Street, London EC1V 0DY tel 020 7566 9910 psprare.co.uk

email springboard@psprare.co.uk

To subscribe to springboard call 0800 298 3880

email springboard@subscription.co.uk

To receive free issues by post register at: springboard.managemyaccount.co.uk Click on the ‘Apply for your FREE copy of springboard magazine’ button at the top of the screen and fi ll in your details.

Views expressed in springboard are not necessarily those of UK Trade & Investment or the publishers. Acceptance of advertisements does not imply offi cial endorsement of the products or services concerned. While every care has been taken to ensure accuracy of editorial content, no responsibility can be taken for errors and/or omissions.

URN 11/P65d ISSN: 1758-440X

The paper contained within this magazine contains 50% recycled paper fi bre and 50% Chain of Custody certifi ed paper fi bre, to ensure sustainable sourcing.

I

welcome to springboard

am delighted to be taking over as CEO of UK Trade & Investment, to continue the excellent work led by Susan Haird and Sir Andrew Cahn. Trade and investment are a core part of the Government’s strategy to return the UK

to robust and sustainable growth. I look forward to working with the UK’s many brilliant businesses to make this happen. These are imminently challenging times. The global economic outlook remains uncertain. The good news, however, is that UK companies have never been more export aware. Recent studies show that the proportion of UK fi rms doing business overseas has risen over the past two years. UK Trade & Investment’s aim, and that of publications such as springboard, is to support and continue this trend by giving both new and established exporters the practical help and advice that they need to take advantage of international opportunities. As a former Ambassador to Turkey, and having also worked in various parts of the Middle East, I am particularly excited about the prospects for UK exporters in the world’s emerging economies. This new-look issue of springboard provides insight into the opportunities offered by the so-called BRIC countries, as well as the potential offered by China’s lesser-known regional cities. I am delighted that an increasing number of UK companies are showing interest in high-growth markets. The interview with Diageo CEO Paul Walsh on page 16 discusses how the premium drinks group, which has a presence in 180 markets, has developed a particular focus on the world’s new growth markets such as South America, India and Africa, while the profi le on cherry juice exporter Cherrygood mentions this dynamic company’s long-term ambitions in India and China. Despite the considerable challenges, I am confi dent about the UK’s trade and investment prospects in the months and years ahead. The feature on page 36 about Nissan’s expanding presence in the northeast illustrates the UK’s continuing attractiveness as a world-class location for foreign direct investment, while the spotlight on marine energy highlights how we are setting the pace in innovative green technologies. As CEO of UK Trade & Investment, I am very much looking forward to helping the UK build on this success and supporting UK companies in their future exporting efforts.

NICK BAIRD Chief executive, UK Trade & Investment