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URN 11/P65d ISSN: 1758-440X


The paper contained within this magazine contains 50% recycled paper fi bre and 50% Chain of Custody certifi ed paper fi bre, to ensure sustainable sourcing.


I


welcome to springboard


am delighted to be taking over as CEO of UK Trade & Investment, to continue the excellent work led by Susan Haird and Sir Andrew Cahn. Trade and investment are a core part of the Government’s strategy to return the UK


to robust and sustainable growth. I look forward to working with the UK’s many brilliant businesses to make this happen. These are imminently challenging times. The global economic outlook remains uncertain. The good news, however, is that UK companies have never been more export aware. Recent studies show that the proportion of UK fi rms doing business overseas has risen over the past two years. UK Trade & Investment’s aim, and that of publications such as springboard, is to support and continue this trend by giving both new and established exporters the practical help and advice that they need to take advantage of international opportunities. As a former Ambassador to Turkey, and having also worked in various parts of the Middle East, I am particularly excited about the prospects for UK exporters in the world’s emerging economies. This new-look issue of springboard provides insight into the opportunities offered by the so-called BRIC countries, as well as the potential offered by China’s lesser-known regional cities. I am delighted that an increasing number of UK companies are showing interest in high-growth markets. The interview with Diageo CEO Paul Walsh on page 16 discusses how the premium drinks group, which has a presence in 180 markets, has developed a particular focus on the world’s new growth markets such as South America, India and Africa, while the profi le on cherry juice exporter Cherrygood mentions this dynamic company’s long-term ambitions in India and China. Despite the considerable challenges, I am confi dent about the UK’s trade and investment prospects in the months and years ahead. The feature on page 36 about Nissan’s expanding presence in the northeast illustrates the UK’s continuing attractiveness as a world-class location for foreign direct investment, while the spotlight on marine energy highlights how we are setting the pace in innovative green technologies. As CEO of UK Trade & Investment, I am very much looking forward to helping the UK build on this success and supporting UK companies in their future exporting efforts.


NICK BAIRD Chief executive, UK Trade & Investment

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