Sir Steve Redgrave carries the torch for the Olympic celebrations outside Buckingham Palace Westminster: Right Here, Right Now
Westminster is the business hub of Europe and its sheer accessibility and modern facilities make it a brilliant choice for business tourists. Last year’s shift in the euro to pound exchange enticed more European business tourists to the city. Business tourists want to take advantage of the attractions and events, many of which can be found in Westminster.
History and Diversity
With 2,000 years of constantly changing history, Westminster has a unique ability to reinvent itself while still retaining its intriguing character. The past never leaves Westminster, from the monarchy at Buckingham Palace to the once royal palace at Banqueting House, the cobbled Victorian streets in Covent Garden and listed buildings scattered throughout.
Yet, here in 2010, Westminster is looking forward. City planning and regeneration projects are underway with vigour to transform Westminster into a modern city built for the future.
Pivotal to many of the regeneration projects are the Olympic Games to be hosted in London in 2012. But London has so much more to offer than just
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the Olympics. “There’s a huge amount of diversity and choice. London offers experiences and culture that can’t be found elsewhere in the world, which is why we coined the ‘See the World. Visit London’ campaign,’ says Chloe Coachman, Business and Major Events Communications Manager at Visit London.
Business Tourism
Business tourism is worth an excess of £3.5 billion to London each year, with Westminster accounting for the majority of this revenue.
By driving international business into the economy, London is able to carry on investing in business and services for the future. Indeed, many of the investments in Westminster’s infrastructure are designed primarily for the business tourist—hotels, transport and communications facilities, restaurants and attractions can also be enjoyed by the leisure tourist and those who live in the city.
Business tourists to London spend between four to five times more money than leisure tourists and, unlike their counterparts, here for the sights during the warmer months, the industry brings a year-round flow of visitors to the city.
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