Google Global
Westminster is the media, marketing and advertising heart of London, with some of the world’s most creative companies based here. Overlooking the Thames you’ll find one of the world’s most cutting edge organisations; Google, and their modern, brightly coloured offices, more commonly known as the Googleplex.
Mark Howe, Country Sales Director of Google, talks about how technology can change the way we carry out business in the future and why Westminster is the place to be based.
How can Google products allow businesses to collaborate internationally?
The rise of internet-based Cloud Computing is changing the face of the internet. Cloud Computing leads to transparency between businesses and allows consumers to have a complete dialogue with each other.
Google products allow anyone anywhere in the world to work on the same document, presentation or spreadsheet. I can’t imagine having to go back to opening, cutting and pasting from documents not hosted on the Cloud.
What kind of impact will new mobile applications have on businesses that are trying to reach potential customers globally?
Consider that mobile phones today are simply super- computers and that there are four billion mobile phones users in the world. There are three times the number of people accessing the internet through their mobile phones than through computers. Mobile phones open the internet to people that don’t have a computer and this is proven especially in areas such as sub-Saharan Africa and India. It’s having a huge impact on people’s lives.
How do you think technology in general will change the manner in which business is conducted?
At Google, we say that ‘technology is leading us out of recession.’ These days on the web, everyone can learn about everything and each other, meaning advertisers
Mark Howe, Country Sales Director of Google
can easily be reached. Businesses can target niche audiences and no longer need to be limited to a local level. They can launch products internationally using exactly the same technology.
How important is it for the Google brand to have an office in Westminster?
It’s important for Google to be close to our customers and major advertisers in Europe, many of which are based around Soho, Charlotte Street, and Victoria. Westminster also gives us easy access to the airports, as we also often have to travel to our European Head Office in Dublin and to our offices in the US.
Why is London so important for you to conduct business with the media, advertising and creative industries?
There are 42 million people online in the UK and online retailing is estimated to be worth £25 billion this year. Online marketing has grown to be a quarter of all advertising revenue outpacing most other international markets. London is without doubt a key centre for online marketing in the UK and within Europe.
Google's modern office in Westminster 31
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