….a successful event will be remembered as an exceptional experience
Show dancer at TWC Showcase, Lindley Hall
Making an impact in the Lawrence Hall
The Westminster Collection's networking event at the Royal Courts of Justice
the room can increase infinitely. Petra Johansson, Director at the event management company TwistedTree, explains that the rise of “blogs and news websites with low staffing are creating a series of income-generating events as a revenue stream.”
Beyond the event day itself, technology and, more specifically, social media are having a radical effect on pre- and post-event networking. In the UK, 41 percent of web users look at social networking sites daily, meaning few organisations can afford to ignore sites such as Twitter, Facebook, LinkedIn and YouTube to promote their events.
Time is precious. Rather than nametag surf through the crowd, attendees are setting up meetings with like-minded delegates before the event. Swapping e-business cards, sending contacts lists and posting images of the event to sites, means that events become communities that last for weeks and months rather than a few short days.
Food for Thought
Another plus for using online media, is that downloading documentation packs, online invitations and handouts has reduced paper and print collateral.
As organisers become more environmentally conscious, more thought is given to reducing the boxes of leaflets and pamphlets used and left behind after the event. It’s something that venues are taking seriously—not least because larger organisations will not hire a venue unless a degree of social and corporate responsibility is evident.
Catering has always been a fun way for organisers to show off and grab attendees’ attentions. The King’s Fund Conference and Events launch served guests with syringe-filled canapés from Michelin- starred caterers, Chester-Boyd, to emphasise the venue’s medical background. The main culinary attraction was however a 28-foot interactive dessert bar where chefs guided guests to design their dream dessert.
Remarkable features are what it takes for an event to be remembered as an exceptional experience. London is reputed as the world’s ‘event-hub’ and its events industry, venues and planners are at the forefront of linking organisations from overseas with those based locally. Events can breed innovative ideas, shared experiences, cross-cultural networking and can raise awareness about the environment, food suppliers and technological advancements. Can you afford not to excel at your next event?
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