Paul Smith at London Fashion Week, Royal Horticultural Halls Making a Bigger Impact
A look at the current trends in event planning and at what it takes to make your event the most talked about in town.
What makes an event exceptional? Events are considered outstanding because they are pivotal; events with economic, social or political importance such as the Iraq Enquiry held in January 2010 at the Queen Elizabeth II Conference Centre. Events can reflect innovative approaches or new technologies that signal the start of a new era. Some mark historical events or, in the case of the Olympic bid, they mark new anniversaries and the excitement to come.
Events today have objectives to achieve; at the very least there is business to be done. Still, an event that brings people together has to be memorable.
Creating a Buzz
Trends within the events industry are ever changing to reflect the ethics and vision of the organisers and those who attend. Whether it’s a large-scale corporate party, a wedding or a video conference to be beamed over the web to thousands, event organisers are most concerned that people will be talking about the date both beforehand and after.
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As Aali Ghufran, Conference and Sales Manager at the Private Rooms at Buckingham Gate explains: “It’s all about people talking about the event…if you are inviting delegates to an event, you want people to remember it.”
The recession has meant tighter budgets for most event organisers. Value for money has become a huge requirement and, as Chloe Couchman, Business and Major Events Communications Manager for Visit London explains; “People are being a little more clever when planning an event.”
Indeed, networking has been the buzz word de rigueur over the last year. So much so that organisers and delegates agree that an event that doesn’t provide some form of networking or interacting is without focus and business opportunities will be missed. More thought is being put into creating contacts and increasingly, “it is becoming vital that business and networking is actually happening,” says Chloe.
Everyone’s a Techie
Live streaming and video broadcasting are also becoming the norm. By connecting your event via the web to the outside world, the potential to do business beyond the limited number of attendees in
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