NORTH WEST PROVINCE, SOUTH AFRICA
WELCOME TO... The North West Province
It is my pleasure and privilege to welcome you to the magnificent North West Province of South
Africa, where the untamed splendour of the landscape is matched only by the beauty and warmth of the people. Known as the ‘Heritage Destination of South Africa’, the North West Province presents travellers with a rewarding holiday destination that offers exciting wildlife and adventure encounters as well as the opportunity to participate in our rich cultural and historical heritage. As those UK agents and operators featured in this publication experienced on their visit to our beautiful province, ensuring a fun and rewarding time is our second nature! Our long partnership with Selling
Publishing Director/Managing Editor: Alan Orbell Publisher: Sally Parker Written by: Steve Hartridge Creative Director: Matt Bonner Designer: Anna Boultbee Production Manager: Clare Hunter Production Controller: Rachel Smith Circulation Manager: Cheryl
Long Haul has proven to be a major success; one that has created a magnificent platform where we, as the North West Parks & Tourism Board, have been able to profile and showcase what our destination has to offer to the UK trade and its clients. It is a relationship that has given our marketing efforts the necessary traction and impetus to make inroads into the UK market. North West is home to the fantastic Pilanesberg and Madikwe game reserves, where one can see the big five, fantastic birdlife and wide-open African skies. The area boasts archaeological discoveries that go back to the beginnings of humankind, as well as the world-famous Sun City hotel complex,
Staniforth Managing Director: Martin Steady Photography: Steve Hartridge, Amy Victor, Katrina Angel, Alfredo Benedicto. Whilst every effort is made to ensure accuracy, BMI Publishing Ltd. cannot be held responsible for any errors or omissions. © BMI Publishing Ltd 2011.
creatively dedicated to ancient lost civilizations and modern-day pleasures. Visitors seeking to experience the wilderness and cultural treasures of the North West may do so easily because of its proximity to O.R. Tambo International Airport and the major centres of Johannesburg and Pretoria. While visiting the North West, the traditional warmth of the province will be shared with you, along with our pride in the history and culture of our province. Ours is a must-see destination; one
that is diverse and exciting. We look forward to welcoming your clients to the North West Province – they will leave with lasting memories of a special experience! Mpho Motshegoa, GM: Marketing, NWPTB
Published by BMI Publishing Ltd 2011 Suffolk House, George St, Croydon, Surrey, UK T :: 020 8649 7233 F :: 020 8649 7234 E ::
enquiries@bmipublishing.co.uk W ::
www.sellinglonghaul.com
CONTENTS
04 GET TO KNOW THE NORTH WEST PROVINCE
06 THE FAM TRIP Read the diary of a trip to remember – and pick up some key selling tips
12 THE BIG QUESTION "In what ways are you better placed to sell South Africa after your trip"
13 SAFARIS World-class Madikwe and Pilanesberg are safari gems
14 SCHOOL VISIT 'A lesson for all'
15 ON CAMERA: TRIP MEMORIES
16 COMFORT ZONES Accommodation/UK tour operators
17 WHAT HAPPENED NEXT? Agents on a sales mission
Pictured above: Standing – Roger Benn, Benchmark Travel, Alfredo Benedicto, Global Travel a la Carte Middle Row – Kemoneilwe, NWP; Melissa Kirby, 2by2holidays; Heidi Kemsley, Travel Counsellors; Louise Bridges, Miles Morgan Travel; Ricky Kingwell, Kuoni; Annette Ross, Travel Stop. Front Row – Amy Victor, Africa Collection; Katrina Angel, Travel Counsellors; Antonella Mandato, Thomas Cook
www.tourismnorthwest.co.za 03
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