POINT OF SALE
month as it was able to print 30 A1 sheets in four hours which can be cut down to A2 posters for 60 retail stores.
Because it is now both practical and cost effective to produce large format posters in house, Warrens Bakery will be able to respond much quicker to localised market opportunities and changing consumer trends and preferences, with high quality eye-catching point-of-sale materials. The implementation of a Shiraz RIP is also expected to boost productivity further by maximising economical usage of stock when printing multiple sizes in mixed-job batches.
And finally
We often overlook some of the more obvious types of marketing material in favour of flashy, complicated and expensive solutions – and when the budget is available then I am all in favour of this approach. But in leaner times we have to be realistic and a cost effective means of producing point of sale material can quite often be the perfect solution.
spot colours weren’t coming out right either way,” says Sanders. By printing to the Stylus Pro 7700 using the Epson driver and standard settings we’re seeing much better colour accuracy already.”
In this type of situation, speed is of the essence and their new addition has already proved its worth time and again in the first
Point of sale material is an excellent way to sell a product, regardless of what it is, and the fact that it can now be produced in smaller quantities and it can be personalised to suit the occasion means that it is proving to be a marketing material of choice for many. So next time you are faced with the dilemma of big ideas on a small budget, spare a thought for the humble point of sale approach. Granted it may not work for everyone but if it is the difference between some promotion and no
promotion then I know which I would prefer. After all, there has to be a reason why it continues to be popular even when marketing budgets are non-existent for other projects… .and I suspect that reason is because it has been proven to work.
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JULY/AUGUST 2011 l SCREEN PROCESS AND DIGITAL IMAGING
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