the Power hour
them. Why would you connect to them? If they are looking to offer me something
then that’s different, it’s a good way of doing it. So I always reply and don’t just reject them but it does annoy me. So I connect with people that I know.
SD: another queStion From tWitter: @ iamjeSSicala: “hoW Do you attract the right KinD oF FolloWerS on tWitter?” AM: Say something interesting. AB: Say something interesting and follow interesting people. SS: Or interesting companies. KT: Let’s say I have one contact which is Alison and I said something that she thought was particularly informative or funny or whatever, but she’s got a thousand contacts, she re-tweets that and I’ve hit that audience instantly, that’s the power of social media. AB: @fleetstreetfox re-tweeted something of mine and my followers that week absolutely shot up. KT: And they’re interested because of that relationship you have. AB: Yes, she’s almost endorsed me as somebody worth following. AH: If you’re completely new to social media my advice is to just listen. Don’t jump in feeling you have to be involved, just see what’s going on. So search under relevant hash tags or follow the relevant people, see what people are saying, see whether it’s the sort of thing you’d like to get involved in or not.
SD: hoW Do lenDerS Feel about uSing Social meDia? MC: I think we’ve heard before that a lot of organisations are behind the curve in terms of active engagement and that’s
partly because you can’t control the brand and how it’s going to escalate around a familiar environment. They’re a cautious group but we also know there are a few organisations who
have an active participation, whether it’s at a community level or to get their organisations name out there and then they face the same issues the
brokers do, which is what sort of things can they do around financial promotions or about their local activities. What is the personality they want to convey by being on social media but my impression is that it’s relatively few and far between.
AB: Some of the small building societies are doing really well, Ipswich, Saffron and Rugby. JK: It goes back to that small people are much better at it. AB: Yeah they’ve got people dedicated within. JK: As an example Visa, they aren’t small. They’ve integrated it because they took it
from the peripherals to make it part of their overall strategy and they’ve structured it. Because you’ve got a social media manager, if you see it as an extension of PR, you control PR in different ways for example a PR manager. If you use that same philosophy and the structure you’ll be fine. AM: The problem in a big organisation is are you trying to get to your business contacts or are you trying to get to your consumer contacts and how do you make sure that the messages aren’t being blurred. AB: And that’s what our social media manager is doing, he’s not being our social media face, he’s advising on matters to do that but it’s a load between him and our PR manager and our sales and PR advisers and then the businesses themselves and the people within the businesses because otherwise you don’t get that personality. You get that very corporate image. MC: At a professional body level, the CML
Catch-up with the news @mortgagechat 44 mortgage introducer JUNE 2011
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