Projects
Sony’s new 35mm world
PeRFuMeDIN PARIS Nigel Akam describes how S-Log shooting pushed the F3 to another level on his Paris perfume commercial
This sensual spot for Paris perfume aims to capitalize on the way smell brings back memories and emotions. Created and shot by director Amy McConnell
through her Toronto-based production partnership with cinematographer Nigel Akam,
the storyline
focuses on a jilted lover devastated at being left, with the final product shot, with the line “Don’t be sad. We’ll always have Paris” playing on a famous line from classic film Casablanca. Following a series of short films shot with the
PMW-F3L, Akam was asked to test out Sony’s firmware RGB upgrade which allows S-Log shooting. Akam recalls:
“I thought this high end
commercial would be a good test and we could then screen it at Vistek’s Profusion professional video technology expo in Toronto. We approached it like any other commercial we have worked on with
a creative treatment, storyboards, and visual style. We shot RGB, S-Log, recording to a Cinedeck at Pro Res 444 using Zeiss CP2 Primes, a Hollywood Microdolly with Cinevate Atlas 10 slider.”
Akam declares: “It was a great opportunity to
work the F3 with the RGB option using S-Log in a full post production workflow. This gave us full control of the digital negative in the grading process. We ended up shooting the slow motion to the SxS cards in the XDCAM 4:2:0 codec. Our colourist was impressed with the ability to pick specific colours, isolate and manipulate them. We also did not see any added grain, or artifacting.” He concludes: “We were very happy with how
the RGB S-Log option worked and were impressed with the amount of extra latitude we saw in the F3. It really pushes it to another level.”
Summer 2011 theproducer 19
HIGH-END HD
How Sony camcorders such as the PMW-F3 and SRW-9000PL are extending cinematic good looks to a wider range of productions
a firm reputation for quality across the board from documentaries to drama and commercials. Offering a range of recording options from SxS memory cards, external recorders and HDCAM SR tape, they offer high quality recording in a rugged camcorder body with film camera style ergonomics and creative control.
N In this section
we profile the wide variety of work shot on the F3, including a Paris perfume commercial, MTV’s music series Studio in Session as well as a David Guetta documentary. We also highlight how the F3 helped create a distinctive look for comedy Kenny Diamond, and how it was teamed with the 9000PL on C4/Nat Geo’s Warrior’s Graveyard.
ew Super 35mm sensor cameras such as the PMW-F3, NEX-FS100 and the SRW-9000PL are
earning themselves
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