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effects on people or the environment.


Van Houtum also has its own combined heat and power plant for generating steam and electricity. The plant is fired using 100% green gas for the production of Satino Black. This gas - which is of a similar quality to natural gas – is produced from biomass and is therefore CO₂-neutral. Those boxes keep getting ticked don’t they? But I’m happy to say that isn’t all.


As we all know, the European Ecolabel is the European Union's environmental hallmark for non-food products and services. The criteria relate to the entire life-cycle of a product or service; from raw materials, energy consumption and water consumption to harmful substances and waste. Satino Black easily satisfies the set standards.


The FSC-recycled hallmark guarantees that the raw materials consist of 100% recycled paper. At least 85% of those raw materials must be post-consumer, meaning that the paper has previously been used by consumers or companies. Something else that Satino Black easily achieves.


So why choose Satino Black? We all know that world and its resources are extremely precious, and we also know that we should be doing everything we can to ensure longevity. Many businesses are taking those


The future of our cleaning industry | TOMORROW’S CLEANING | 53 PAPER DISPOSABLES


vital steps to ensure that they are doing their bit for the environment and we know that the end user likes to do their bit too.


I think that now, more than ever, being sustainable isn’t just an option, it’s the right one. Satino Black combines everything you could want from soft, good-quality, hygienic paper, to all the green credentials imaginable. It’s not easy being different, but I think this product has a message that we all need to listen to.


Satino Black offers everyone an easy way to help make our future a little bit greener; all you have to do is dare to be black. After all, when it comes to paper disposables, black is, quite clearly, the new green.


For further information, email customerservice@vanhoutum.nl and quote reference CR01.


www.satinoblack.com


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