This page contains a Flash digital edition of a book.
Fantastic Plant-astic


Tomorrow’s Cleaning’s Eve Douglas, spoke to Ecover to find out why its revolutionary new packaging has eliminated the need for plastic bottles, proving that, sometimes, it isn’t just what’s on the inside that counts.


Most people would agree that plastic packaging can be a problem, not least because it clutters up the house or office, but also because it’s made from crude oil. Everyone knows the problems associated with oil spills and pollution, so, for the last three years, Ecover have been working hard to create an alternative packaging solution that starts to address some of these issues.


By harnessing the power of nature and applying a little “clever science”, Ecover have implemented an innovative green plastic, made from sugarcane, that’s 100% renewable, reusable and recyclable and goes by the catchy name of Plant-astic.


Now, with other companies hot on their eco-friendly heels, using up to 30% renewable plastic for their packaging, Ecover have gone one step further and are set to make all of the bottles in their range 100% Plant-astic. “From now on,” Steve Mitchell, Sales Director at Ecover, commented, “all our product packaging is manufactured from Plant-astic, showing that there are more ecological and sustainable packaging choices if you look for them.”


Manufacturing Plant-astic is really quite simple. The sugarcane is harvested to produce sugar, which is fermented and distilled to


SUSTAINABLE CLEANING 44 | TOMORROW’S CLEANING | The future of our cleaning industry


produce ethanol. This ethanol is dehydrated to create ethylene, which is polymerized into Plant-astic. Because the sugarcane is grown and harvested in its natural environment, the nearby Amazonian rainforests remain unaffected. The entire production process is so efficient that Ecover only need to harvest 15 hectares of land to make a year’s worth of Plant-astic packaging.


And it’s not only through their product packaging that Ecover manage their carbon footprint. Their products and their factory are also totally sustainable and eco-friendly. Steve said: “Sustainability is a top priority for Ecover, from the sourcing of ingredients to the transportation of our finished products; we look for the most sustainable choice.”


Ecover’s factory: the facts


Energy supply The Ecover factory operates entirely on green electricity – the type produced by wind generators, tidal generators and other natural sources. So although the machinery they use is standard within the industry, they keep their energy and water consumption down by choosing low-speed appliances that can multi-task and don’t require water to clean them.


Waste Ecover hate waste, and it probably comes as no surprise that they are big on recycling. Until the launch of Plant-astic, Ecover mangaed to keep the amount of packaging they used in their products to a minimum, and made sure whatever they used could be recycled, re-used or re-filled.


Design The factory is cleverly designed to follow the movement of the sun from east to west and works under the maximum amount of natural daylight. The factory’s frame is built from pine rather than more precious timbers and the walls are constructed using Poro+ bricks which are made from clay, wood pulp and coal fine.


www.ecover.com


Roof The roof of the factory is covered in thick, spongy Sedum which gives great insulation all year round. So effective is the Sedum roof that they don’t need heating or air conditioning - the temperature never drops below 4°C and never rises above 26°C.


Absorption Not many cleaning products disappear when you pull the plug, so Ecover make sure they protect their waterways by ensuring their products disappear all the way once you’ve finished. They like to think of it as protecting the fishes while you do the dishes.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78