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• How do I get started with a career in the sports events industry?


sports team or university. Many overlook the opportunities avail- able in the tourism and hospitality industry, which can also offer great networking, volunteer jobs and internships. Joel Everts, CSEE, Sports Sales Manager, Greater Green Bay Convention & Visitors Bureau (CVB) sees fi rst hand the contin- ued growth and job opportunities within the sports market. “When I started I was in Eau Claire in 2002, there were two dedicated sports sales managers in the entire state at CVBs, now there are a half-dozen dedicated full-time sales people. More cities are focus- ing on city-wide events.” One of the best places to start when exploring this fi eld and determining if it’s the right fi t, as well as learning about pos- sible jobs, is to volunteer for events that interest you. Seek out opportunities within your community by contacting groups and organizations or the local Chamber of Commerce and Convention and Visitors Bureau to learn about their needs. When initiating these conversations, prepare a list ahead of time of your current skills and talents and areas that you would like to learn more about or improve upon. Generally the best volunteers are those that match their skills appropriately, and seek out experts and mentors in areas that interest them. Many colleges offer programs in sports man- agement, these degrees typically include in- depth classes dealing with the various legal


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here are many different positions available in the sports events industry. When it comes to sports management programs, many people aspire to work for a professional


implications and considerations, related codes and requirements for a variety of sport specifi c needs, for example, regulations for bleachers. The National Association of Sports Commissions (NASC) is a


great resource and among its many benefi ts it offers is a certifi cation program, Certifi ed Sport Events Executive (CSEE). The Program, open only to NASC members, is a continuing education program where participants are provided with cutting-edge knowledge from topics relevant to the sports event industry. Modules cover a va- riety of topics that increase participants effi ciency and effective- ness in the workplace and enable them to earn the designation as a “Certifi ed Sports Event Executive”. Modules are four hours in length and include both instruction and practical application. Currently, registration fees are $250 per module. (Courtesy of the National Association of Sports Commissions). Everts obtained his certifi cation partially due to his interest


in the classes that NASC was offering. “There were great classes available such as; volunteer management, working with hotels and how to work with your Board of Directors. Now there are online classes available and even more career specifi c classes available.” In addition to learning valuable skills, a CSEE will show your


employer or potential employer your commitment to the sports in- dustry, as well as highlight your in-depth knowledge of the ins and outs of the market. Through networking, volunteering and traditional education platforms, the sports industry is a viable and exciting career path with a wide variety of jobs to accommodate job seekers in this growing market.


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