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Advertising Feature by


LAURA O’CONNELL director Wriglesworth


COMMUNICATING THE PRECISE WAY


There are many reasons to choose Wriglesworth to help with your PR needs


You don’t have much time to read adverts, so here are three reasons to use Wriglesworth. We know mortgages. We only hire the best. And we get results. Yes, we are an award winning public relations consultancy. And yes, we have outstanding credentials in all aspects of PR – from consumer and corporate campaigns to B2B and investor relations work. And of course, we deliver effective strategies and programmes that exceed our clients’ expectations and help their businesses succeed. But that’s not what makes Wriglesworth so good at mortgage PR. It’s those three things: knowing the market, hiring the best, and getting results. You can assess our in-depth experience based on the people we work with. Our client list reads like an A-Z of the mortgage market. Wriglesworth provides PR advice and support to lenders (including Precise Mortgages and HSBC); third party administrators (like Exact); receivers (like Templeton LPA); brokers and packagers (like Mortgages for Business); technology specialists (including Phoebus Software and xit2); asset managers (like LSL, CCD and St Trinity) and trade associations (including IMLA and AMI). Our experience of the wider property market, working for estate agents (like Marsh & Parsons, Your Move, and Cluttons); surveyors (like e.surv and Connells Survey and Valuation); property portals (like Zoopla and Smartnewhomes) and even flatmate websites (like easyroommate.co.uk) means we have 360 degree understanding of the wider property industry too.


“Our client list


reads like an A-Z of the mortgage market”


You’re judged on the company you keep and our work reflects our deep understanding and experience of the sector, its media, and what is required to ensure a client’s brand is communicated with originality and success. You can form an opinion on the excellence of our people from their pedigree. As you would expect all of our people are skilled communications professionals. But the fact they come from a diverse range of backgrounds – from journalism, marketing, the City and research, to consultancy, in-house communications and politics – adds to the extraordinary blend of skilled advice we provide.


The team includes Dr John Wriglesworth – previously employed as a university lecturer, a city analyst covering the banking sector, and the marketing director at a large building society – who continues to lead the agency, offering his special blend of insight to imaginative campaigns. He’s ably assisted by specialists in business-to-business PR and personal finance who create campaigns to capture consumers’ attention on behalf of blue chip companies like Aviva and Tesco. We don’t operate rigid team structures; account teams are put together to provide the best people for each client, drawing on the skills of the entire consultancy. But the reputation for excellence that Wriglesworth has built through our work for over 200 companies has not only been borne solely out of the outstanding people who work for us and our knowledge of the mortgage industry. It’s also down to the results we get on behalf of our clients. The only way to judge that for yourself is to get in touch.


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