CTC


WELCOME


Bienvenue! We are thrilled to introduce you to this fi rst issue of Selling Canada!


THIS publication is filled with the latest Canada news and product information to help you promote Canada and its


wealth of experiences to your clients. Canada is a massive land, over 40


times the size of the United Kingdom, but with half the population. Canada also spans six time zones, thousands of kilometres of beautiful coastlines, soaring mountain peaks and over a million lakes and rivers. Yet, for all its vastness, Canada is a gentle giant, welcoming visitors with open arms and ready to share its secrets. The CTC and its provincial partners


are standing by to help you help your clients. Our new agent training at www.canadaspecialist.co.uk has been designed as an easy way for you to discover Canada’s 'secrets'. We will also be out on the road this year, with our key suppliers, with four fun evenings planned to promote our great and varied destination. The following pages can be just the


starting point of your exploration: hold on to this guide and Keep Exploring!


RUPERT PETERS Regional Managing Director Canadian Tourism Commission


CTC Update UPDATE FROM THE CANADIAN TOURISM COMMISSION


Become a Canada specialist for your chance to win a


GOOD professional knowledge is


the key to selling Canada well and there has never been a better time to become a specialist in the destination. The Canada Specialist Training


Programme has a fresh new platform at www.canadaspecialist.co.uk and any agent who trains before the end of the year will put themselves in the frame to win a £5,000 holiday for two to Canada, courtesy of the Canadian Tourism Commission (CTC) and 1st Class Holidays.


CTC takes to the road HELP DESK


All the important contacts


Roger Harris, Trade Helpline: Tel: 0870 161 5151


visitcanada@dial.pipex.com


Train online to become an offi cial Canada Specialist agent: www.canadaspecialist.co.uk


For online help and advice on traveller types and itinerary planning: www.canada.travel


THE CTC and its programme partners are taking to the road! Agents are invited to meet


representatives of British Columbia, Alberta, the Yukon, Manitoba, Ontario, Québec and Atlantic Canada, plus tour operators, for some serious networking and fun learning, with themed cuisine. The roadshows will be in the East Midlands (July 6) and Gatwick (July 7), Glasgow (July 13) and Manchester (July 14). Register by emailing visitcanada@dial.pipex.com or call 0870 161 5151. Five places on a Canada super fam will be drawn each night. www.canada.travel


There are just three steps to being a possible winner! First, sign up and complete the Specialist Level of the online training. Once qualified you will be sent a flat-pack display kit containing an easy display totem with space to insert specific package, some Canada bunting, a mouse mat, a large laminated Canada map, and a sticker identifying you as a specialist in selling Canada. Create an attractive Canada display in your store and send the CTC a photo. Finally, make a booking with 1st Class


£5000! holiday for two


Holidays to Canada anytime during 2011 and you’ll be in the draw! The more bookings you make the better your chance of winning. You’ll find full details on the training site. The new programme is rich in content with eight interactive modules covering the country from coast to coast, as well as one on First Nation Culture and one on winter. Once registered you will be kept up-to-date through a quarterly CTC e-newsletter. www.canadaspecialist.co.uk


Apply now for Canada's Super Fam 2011 CERTIFIED Canada specialists are


invited to register for this year's Canada Super fam (September 12-18 , 2011). To apply, complete a submission form


from Roger at visitcanada@dial.pipex. com or call 0870 161 5151, by July 15.


Small groups will visit Atlantic Canada, Québec, Ontario, Manitoba, Alberta, British Columbia and the Yukon on the fam and then congregate in Toronto to share their experiences, workshops and discover the city together.


SELLING CANADA • SPRING 2011 05


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