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Show success? Tomorrow’s Cleaning Editor, Charlotte Taylor, gives her view on this year’s Cleaning Show.


After months of preparation and excitement, The Cleaning Show has come and gone, not to return until 2013. So what went on at this year’s “must visit” cleaning-related event?


A reported 7,652 visitors attended this year’s show, held at the NEC, Birmingham – a respectable number, considering our current financial climate, but not quite a match for 2009’s total; reported to be over 8,000. However, neither of these of figures prove a worthy match for 2007’s attendance, which saw a sum of 14,790 attendees overall.


While the show was busy during morning until the early afternoon, as usual, the dreaded “afternoon quiets” hit – something that is typical with any show. A show of this size wasn’t one that required a full three-day visit, as you would expect with ISSA/Interclean; a day was really all that was needed.


Despite promises of being “bigger and better than ever,” many visitors and exhibitors alike found the show to be noticeably smaller than usual, with approximately 180 exhibitors overall. However, while the quantity of exhibitors was


less, the quality, as always, was outstanding. There were some fantastic innovations on display, presented by some of the best in the business and, while times are hard, the enthusiasm and atmosphere was something that was great to be a part of.


This year saw 70 first-time exhibitors this year, adding a little extra variety, and those who returned for another show bought in some loyal interest. It was really great to see.


Innovation on offer When it comes to what was on display the range of products was truly fantastic. My particular favourites included:


• The Toucan-eco, an electrochemical activation kit which uses just salt and water to take cleaning and disinfection to a whole new level, complete with a feel of scientific experiment-type excitement. www.toucan-eco.com


• The OPTIMA Batteries range from Johnson Controls was another point of interest for me, looking beyond a cleaning machine or product and instead assessing longevity and performance. Unique SpiralCell technology gives OPTIMA batteries over 15 times more vibration resistance, for increased cycle life, presenting the ultimate power source. www.optimabatteries.com


Show Organiser, Martin Scott and MD of Dry Fusion UK, Shaun Bradbury, selecting the win- ner of the on-stand competition for a brand new Cristal Fusion machine. Congratulations to the lucky winner - Keith Kilbourn of 2K2!


THE CLEANING SHOW REVIEW 22 | TOMORROW’S CLEANING | The future of our cleaning industry


• Another favourite of mine was the Flush1000, a cost effective alternative to rimblocks and ready-to-use toilet cleaners. It releases a specially formulated antibacterial, cleaning agent, when needed, to keep the entire toilet system clean and sanitised.


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