This page contains a Flash digital edition of a book.
09


Sir Chris Bonington with Rachael Sterrett, LEAD project manager


Sir Chris Bonington advises on leadership Everest style


Sir Chris Bonington visited the Fusehill Street campus to deliver a leadership masterclass to 100 delegates from local businesses.


The session was part of the LEAD programme (Leading Enterprise and Development) and was the second such event to be held in Cumbria and delivered by Sir Chris.


He comments: “I’ve now given twelve lectures for the Lead programme in the North West and I’m immensely impressed. I believe the value of the programme lies in bringing together participants from business, the charitable sector and the service sector so that they can work together and share their own experiences, problems and successes.


“I use the ascent of the south west face of Everest as an illustration of active leadership and the issues that surround it. Not only the biggest climbing expedition ever launched by the UK, it also presented the greatest mountaineering challenge ever faced. With an interactive presentation, I involve the audience in the problems we encountered, using an experiential and narrative process that enables us to examine the issues of leadership that arose during the expedition, to a common end.


“The experiential learning method actively helps participants once back in their workplace, as they then apply what they’ve seen and discussed during the session to their own unique organisational problems as they arise.”


The LEAD course is aimed at micro-businesses with fewer than 20 members of staff. It has been designed in conjunction with small businesses and concentrates on the business itself and the personal development of owner-managers as part of a £9.5 million plan by the Northwest Regional Development Agency (NWDA) to boost small businesses in the county and across the North West.


The university’s LEAD team works closely with the Chamber of Commerce, Cumbria Rural Enterprise Agency (CREA), West Cumbria Development Agency and Furness Enterprise to ensure its success across the county.


It aims to work with 125 owner-managers from throughout the county, taking them through a 10-month programme, which is hailed as a real watershed by businesses that have already taken part.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24