Spring 2011 contents

agenda

06 update – the latest news,

initiatives and help from UK Trade & Investment – it’s all here

12 leading feature – why foreign direct investment is helping to generate UK growth

16 interview – Lord Green, Minister of State for Trade and Investment

panorama

22 perspective – regional guide to Canada

24 country focus – discover the many opportunities in the southeast Asia region

30 panorama – a new network of global business leaders will strengthen the UK’s international reach

35 marketing – how can social media help you reach your customers?

limelight

37 keeping it clean – sector feature on the UK’s emerging green technologies industry

40 showcasing international success – a selection of case studies spanning export and inward investment

intelligence

43 every country helps – an interview with Sir Terry Leahy on the global expansion of Tesco plc

46 stand and deliver – how to create an overseas distribution network

48 advance notice – directory of events

50 postscript

– Ella’s Kitchen’s Paul Lindley

springboard: | www.ukti.gov.uk | page 05