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Spring 2011 contents


agenda


06 update – the latest news,


initiatives and help from UK Trade & Investment – it’s all here


12 leading feature – why foreign direct investment is helping to generate UK growth


16 interview – Lord Green, Minister of State for Trade and Investment


panorama


22 perspective – regional guide to Canada


24 country focus – discover the many opportunities in the southeast Asia region


30 panorama – a new network of global business leaders will strengthen the UK’s international reach


35 marketing – how can social media help you reach your customers?


limelight


37 keeping it clean – sector feature on the UK’s emerging green technologies industry


40 showcasing international success – a selection of case studies spanning export and inward investment


intelligence


43 every country helps – an interview with Sir Terry Leahy on the global expansion of Tesco plc


46 stand and deliver – how to create an overseas distribution network


48 advance notice – directory of events


50 postscript


– Ella’s Kitchen’s Paul Lindley


springboard: | www.ukti.gov.uk | page 05

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