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PistonHeads: The Performance Car Show is a high-profi le show area focussed on the top-end of the performance car market for an affl uent, knowledgeable and passionate audience.


It has quickly become the most important place for companies targeting ABC1 performance car enthusiasts. It is also a very attractive niche event for non-automotive brands that want to meet a higher spending and more discerning customer audience.


Show highlights


Each year various show features help to create and attractive and effective environment to meet both existing and prospective new clients. Previous features have included: 50 years of Porsche Club GB, Auto Adrenalin’s Members car display, VX 220 Owners Club, Petrolhead Nirvana Members cars and the Hand Built British Sports Car Pavilion.


Affl uent Audience 51% of visitors earn over £50,000 47% change their car every 2 years 52% are owners/directors


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