TETRA Association
wish to participate can access an event in their country or region. Locations of the events are decided in consultation with
TETRA Association member companies. Events are held in both mature and emerging markets, with the conference, seminar and/or workshop content and presentations carefully compiled to ensure relevance to each audience. Each one-day conference, seminar and/or workshop is
usually accompanied by an exhibition area which is available to TETRA Association member companies wishing to promote their products, services and solutions. Visitors to the events benefit from hearing about the latest developments, user case studies from a variety of sectors, and future plans for the technology standard. Tey can participate in interactive sessions, talk to TETRA users and suppliers from around the world, and take the opportunity to talk to a range of organizations – all brought together in a single venue. In countries with more than one major commercial centre,
business, resulting in competitively-priced products, services and solutions;
nsecond source security if existing suppliers exit the market; nevolution (instead of revolution) of the technology standard, ensuring longevity and a good return on investment for users and suppliers;
na choice of manufacturers for new products, keeping prices down;
ngreater choice of products for specialist applications; nresponse time and customer service standards maintained through market competition; ncompetition-driven innovation.
Meeting the TETRA world Since TETRA was launched in the late 1990s, TETRA networks have been deployed across the world. Te TETRA Association represents the interests of its members by working to develop, enhance and champion TETRA technology, ensuring the delivery of secure, robust and reliable communications now and in the future. Key to the promotion of TETRA communications across
the world is the association’s programme of events. Tis is designed to take TETRA to its markets and to ensure all who
such as China, the association will plan to hold consecutive events in different cities, to enable as wide an audience as possible to attend. Tis approach is designed to bring TETRA to its existing
and potential customers and users in the most cost-effective way possible. Although the association does need to make a charge to exhibitors in order to cover costs, attendance at these events for visitors is free. Of equal importance is the opportunity for association
representatives to hear the views of potential, new and established TETRA users and member companies from around the world, in person. Tis year, TETRA Association events will be held in Las
Vegas, USA; Mexico City, Mexico; Brasilia, Brazil; Barcelona, Spain; Jakarta, Indonesia; Bangkok, Tailand; Delhi, India, and Manila in the Philippines. Te full event schedule can be found at
www.tetra-association.com
World Congress Te TETRA World Congress, held in partnership with IIR, is the major event on the TETRA calendar. For many years the event was held in Europe, but in 2007 the association took steps to ensure that the location of the annual World Congress would reflect the growing global strength of the TETRA market. In 2008, the event was held in Asia for the first time,
Mission-critical: TETRA radio systems provide robust, dependable communications for public safety organizations around the world (picture: Sepura)
Meeting customers and contacts – one of the TETRA Association’s 18 manufacturer members at the TETRA World Congress Issue 2 February - April 2011 TE TRA TODAY 11
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