COMPANY PROFILE
Unify’s key partnership
‘Unify by name and convergence by nature’ are watchwords that neatly sum up Chesterfield-based reseller Unify, a staunch NEC partner that has built a solid reputation on its integration capabilities.
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nify has built an impressive network of high profile customers across the country, including a 1,200
port system at international service company Serco and a notable deployment into the head office of household name Ronseal. The ambitious reseller company was established in 2003 by business partners Eddie Bird and Adam Esposito and has experienced significant growth based in no small part on its partnership with comms vendor NEC. “We recently moved offices and have undergone a huge expansion period,” commented Bird. “We’re not the sort to talk ourselves up as individuals. The business is successful because of our people, but also because of the partners and the products that we have chosen.”
Adam Esposito and Eddie Bird We are successful
because of our people and the partners we have chosen
42 COMMS DEALER MARCH 2011
Communications platforms from NEC have been a prominent feature in Unify’s portfolio. In 2010 the company doubled its sales of NEC systems compared to 2009. “We have pushed the NEC SV8100 system, but we haven’t just gone out to every customer with a stack of co-branded business cards,” stated Esposito. “We have approached customers who haven’t seen the SV8100 to show them the benefits first hand, and the system stood up to the challenge.”
Esposito noted that call recording in particular helped to leverage sales. “We used to sell the DXE and Aspire systems, now we’ve progressed to the SV8100,” observed Esposito.
“The rack stackable architecture of the system is something that appeals to customers from a logistics point of view, but the main benefit of the SV8100 is its ability to be used as a digital PBX or as a full IP solution. There are a lot of systems that only have the capability for either IP or TDM. The flexibility of the NEC solution is a major benefit for businesses with needs that may change in the future. The option to avoid IP can produce short-term cost savings, but having a system with the capacity for IP to be implemented at any time is a major benefit.”
Fitting the bill
For one major customer, equipping the site for full IP communications rather than TDM would have meant expensive POE LAN upgrades. The NEC solution, claims Esposito, fit the bill. “The SV8100 is a future- proof product,” he commented. “IP potential is increasingly important to many businesses, but cutting costs in the short-term through any means possible never stops being a key consideration. We try to give people what they need for now as well as what they want for the longer term. The NEC system helps us to do that.”
Growth by acquisition is also on the cards this year, noted Esposito. He added: “We have an excellent client base that is growing, and we have a portfolio that helps us to maintain a competitive position. We just want to keep working hard and keep our feet on the ground.”
Recruitment & Headhunting for Communications, Networking & Software Industries t: 0113 3200 401 e:
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