braces the cloud
contact centre solutions and tailored managed services, all of which are designed to drive down operational cost.”
Bullish strategy Mike Mason
are committed to delivering a cloud-based model that is scalable, effective and, most importantly, delivers true return on investment. Our existing expertise, coupled with those of Dataplex, puts us in a strong position to deliver this in 2011. As we continue to integrate Dataplex, we see further opportunities in this market emerging.”
Intrinsic has offices in the City of London, Thames Valley and Glasgow, with its head office located in Haydock, Merseyside, with a headcount of 150. “Our business is built on a service orientated support base, and it is our mission to deliver efficiencies and clear return on investment to our clients,” said Mason. “We do this through the implementation of IP-based network infrastructure, unified communications, smart
In 2008 Intrinsic launched its Client Services Centre (CSC) in Haydock, which Mason says is a statement of intent for bullish growth plans. “The CSC is a hub for our field operations as well as our 24 hour support services, and acts as a centre of innovation to test new products and services,” stated Mason. “This capability has allowed us to consistently surpass customer expectations in terms of our solutions, their deployment, and ongoing support and development. In 2009, we doubled the size of the CSC, which represented a significant step for the company. Over the last two years it has greatly benefited both our business and the local area through the creation of approximately 30 jobs.”
The company is currently an Avaya Platinum Partner (voice and data), a Cisco Gold Certified Partner (voice, data and video) and a Microsoft Certified Partner. Its acquisition of Dataplex has added further strategic relationships including Citrix Gold, HP Gold and VMware Enterprise partner accreditations. “Developments in our proposition were also driven by the potential to provide a clearly defined, cost-effective service wrap to support products and larger projects,” said Mason. “This has opened us up to significant revenue opportunities in the UC market through our Fusion managed services portfolio.”
It can often be difficult for clients to differentiate
between providers, especially when many share the same partners and similar service wraps, but Mason aims to change the traditional rules around customer engagement and agreements. “We pride ourselves on technical expertise, best of breed technologies and a consistent record of delivery, but, then again, so do many of our competitors,” he said.
“What sets us apart is our shared risk approach. We focus single on what our clients require in order to see tangible return on investment and work backwards from there in cooperation to ensure efficiency targets are met. For many IT managers, commissioning a transformational unified communications project will be the largest budget ever made available to them and represents the defining moment in their career. In this scenario, they are putting their faith in our hands so, to them and their organisation, shared risk is an extremely valuable commodity.”
This approach of listening and responding positively to client needs will become increasingly important this year, believes Mason, as both public and private sector budgets continue to shrink. He added: “By truly understanding the pressures on our clients, we can build trusted, long-term relationships.”
VITAL STATS • Founded in 1999 • Targeting £50m in 2011 • Projecting £100m by 2014 • Current staff number 150 • £333,333 revenue per staff member in 2011
• Key strategies: UC, cloud computing, desktop virtualisation
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