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Cover Story: Selden puts you b


SELDEN RESEARCH, THE UK’S LEADING INDEPENDENT PRODUCER OF CLEANING PROD A CHAMPION OF INNOVATION. THIS YEAR’S CLEANING SHOW WILL SHOWCASE THE INTR NEW HANDY-SIZE 1 LITRE V-MIX CONCENTRATE RANGE AND THE IQ SYSTEM OF CLEANIN QUITE LITERALLY, AN OFF THE WALL IDEA TO CUT THE COST IN USE OF CLEANING.


complete, and free, range of support material including wallcharts, safety data, task cards, best practice information and control and handling awareness guides.


“In terms of overall product design, it’s now more important than ever to put yourself in the shoes of the distributor and the end user – the individual cleaner or cleaning contractor,” says Selden Sales Director Mark Woodhead.


A question: what does the chocolate chip cookie have in common with Apple’s iPod, Gillette’s Sensor Razor and Nescafe instant coffee?


The answer: all of these successful innovations were launched in past economic dips – a time when added value and new advantages in use are brought into sharp focus in the buyer’s mind.


One of the silver linings of a downturn is that it prods both sellers and buyers to take a fresh look their idea of value – and that spurs both supplier innovation and marketplace openness to new ideas and new ways of working.


But while economic necessity often stirs ingenuity, successful innovation doesn’t happen overnight. It’s the companies that keep a close eye on evolving customer needs and consistently invest in product development that tend to be at the forefront of positive change.


Selden Research has maintained a consistent investment in new product development over many years – producing not only ground breaking products but doing so with a close eye on environmental protection.


But value is not just held within the performance of Selden’s cleaning products or their applications. Each is backed up by a


“Cleaners and cleaning contractors are under more pressure than ever to control costs by doing the job efficiently - as well as effectively. All our products, systems and information back-up are geared to this and it’s been the primary driver behind the new products we’ll be exhibiting at the Cleaning Show.


“In today’s world of rising fuel and raw material costs, every product and system has to work that much harder in terms of earning its price so we’ve looked long and hard at removing hassle factors at the point of use,” continues Woodhead.


“For example, a well-trained cleaner will reduce product usage costs by consistently using the right dosage, won’t lose working hours to injury or ill-health if handling products correctly and won’t waste time if using the right product for the right application in the right way.


“For example, our new V-Mix series is a range of 1-litre controlled dose concentrates. Because they are concentrates, they come in small, handy containers so they are easier to handle and take up less space, both in the


COVER STORY 20 | TOMORROW’S CLEANING | The future of our cleaning industry


cleaner’s cupboard and the distributor’s delivery van.


“Compared pro-rata with five litre ready-mix, the same amount of cleaning power takes up less cleaning cupboard space, less distributor warehouse space and less delivery van room. It also increases the delivery value to the distributor within the volume of


each vanload and makes drop offs easier and quicker.


“Over the course of a day, it’s entirely possible that you could save enough time to fit in another delivery – in effect a free drop.”


“These are not insignificant savings,” says Woodhead. “And it’s the same case with regard to the reduction in manual handling problems. The CBI reckon we lose around 180million working days a year due to work related injury or ill-health at a cost to the economy of £17billion.”


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