What do snowflakes and creating a successful bridal business have in common?
else can steal, you’ll attract more brides than ever before! So, embrace what makes you stand out from everyone else … you!
Natalie Bradley of
BrideAttraction.com shares her insights
I know, I know. You’re probably thinking, what in the world is this article going to be about. Well, snowflakes and success have so much more in common than you may realize and I want to make sure that you’re tapping into these characteristics to set your business up for success right now!
You see, most wedding professionals are so busy copying one another and trying to blend that we lose the essence of what creates success for us all. In order to really be seen by brides and have them wanting you and your services, you must stop follow- ing your competition so closely. No one can see you if you’ve mastered the art of being a chameleon.
I’m sure that you’ve heard growing up that no two snowflakes are alike. Each flake is perfect and beautiful as the next, but each is also its own special creation, offering its own qualities to admire. You are no different. Each and every person on this planet is completely different. If you can set up your business to reflect the one thing that no one
WedBiz Journal
You see, YOU are your Unique Selling Proposition (USP). Your personality, style, and nature is what makes brides flock to you. Embrace that, put more of it into your marketing. Tap into what makes you different, what sets you apart, how you offer your services, what you really do for brides. Make a list so that you can see it all on paper and be able to go deeper!
When you step into who you really are, this is where the magic happens! No one else can be like you like you can. So, when you step into who you are fully, your competition will fall away. When you get comfortable being you, when you put more of you into your marketing message, and you put more of your own personality, style and character into your business, brides will want to work with you that much more. Brides buy from people, not businesses, so tap into yourself! There’s no better tool at your disposal to use right now!
To go even further, I want you to tell brides a story in your marketing message. Let them feel and understand why you’re doing what you’re doing. What made you get into this industry in the first place? When we were getting really deep with one of our clients who couldn’t figure out what made her so special and different, we finally tapped into the story of who she is. She became a wed- ding photographer because growing up she had no pictures of herself at all. She said that it almost felt like she didn’t exist as a child. She doesn’t even know what she
February 2011
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