Concepts, offering consulting to some of the biggest brands in the industry including Sandals and Cayman Islands Tourism.


“I had amazing conversations with these contacts in the industry – Sylvia Weinstock, Marcy Blum, Darcy Miller, Preston Bailey – and I wanted to re-create these conversations for others to hear.”


One of the incredible outcomes of the most recent engage! conferences has been the sharing via social media. “June 2008 was the first one and Twitter had just started taking hold in the wedding industry,” said Rebecca. “I enjoy how it’s virally spread via Twitter and Facebook.”


What is sometimes surprising is the focus of the tweets and shares. Some of the most


viral pictures have been of the décor and the food. At the Breakers, the elegant style of the boxed lunch was a particular twitpic favorite.


“*We are+ looking to be thought-leaders, trend-leaders for the business side of wed- dings — Not looking to set style trends,” said Rebecca. But the incredible designers and vendors that they have partnered with have led to inspiring style. “We trust the partners to take care of the style.”


What’s amazing is that the conferences sell-


out every time, with engage!11, May 30 to June 2 at The Grand Del Mar, already sold out in record time, truly showing the power of raving fans. Be sure to follow it all on twitter - #engage11.


Above: Carley Roney, CEO of The Knot, on an engage!10 power panel with Kleinfeld’s Randy Fenoli and Lisa “Ceci” Johnson.


Right: “Bride and Groom” servers on stilts cut the chandelier champagne glasses down for the guests.


WedBiz Journal February 2011


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