All Photos by Mel Barlow engage!’s
What inspired over 2800 tweets to
300,000 plus viewers with 2.5 million
impressions?
Rebecca Grinnals shares the
secrets of this conference’s skyrocketing success
engage10! At the Breakers in Palm Beach— the industry’s premier conference for the luxury end of our business. This edition of the conference also led to over 70 blog posts from the likes of Martha Stewart Weddings’ Darcy Miller, Abby Larson of Style Me Pretty, Amy Atlas and Harmony Watson of BridalBar. Plus 2 video recaps with over 6,000 views. It’s a viral reaction every conference planner dreams of.
Launched in 2008, engage! has become a meeting of the who’s who in the wedding industry, with the top influencers seeking education and inspiration. WedBiz Journal’s Kelly Werder spoke with Rebecca Grinnals of Engaging Concepts, who, along with her business partner Katheryn Arce, organizes this bi-annual gathering of wedding trendsetters, and asked what inspired this creation.
“I wanted to create something that would be an event I would want to attend.
I
wondered, ‘why isn’t there a think tank – not a trade show, no pipe and drape, not sponsored by the magazines,’” said Rebecca.
Rebecca and Katheryn opened Disney Wed- dings in 1992 and through that experience, gained incredible contacts within the industry. In 2001, they left to open Engaging
Katheryn Arce and Rebecca Grinnals open enage!10. WedBiz Journal February 2011
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