News Review: Protection Aviva promotes life insurance in major TV campaign
by Kevin Carr chief executive of the Protection Review and MD of Kevin Carr Consulting
aviva has launched a nation- al tV advertising campaign to highlight the importance of taking out life insurance which will be on our screens from January. the thought provoking
advert, part of the series featuring former Fast Show comedian Paul Whitehouse, highlights how he has peace of mind knowing his family has financial security with- out him around. Whether or not we believe
life insurance is bought or sold the protection indus- try needs promoting and along with others who have done so in recent years avi-
va should be applauded for their efforts. according to their re-
search 39% of uK adults have no form of protection while a further 17% of uK adults only have enough protection to cover their mortgage. they also state that every half hour a child in the uK is bereaved of a parent, with around 480,000 children under the age of 18 in Britain having experi- enced the death of a parent or sibling. aviva says it has made the decision to drive awareness amongst consumers and to help advisers with a power- ful reason to talk about pro- tection to both existing and new customers. Hopefully some people will pro-active- ly get in touch with their ad- viser too as aviva’s research also shows that consumers
“39% of UK adults have no form of protec- tion while a further 17% of UK adults only have enough protection to cover their mortgage. They also state that every half hour a child in the UK is bereaved of a parent.”
IFA to launch in-depth new website for critical illness cover
Highclere Financial Services partner, Alan Lakey, is to launch a new critical illness cover website comparing cover available from differ- ent providers.
The site will be in two parts with one view for consumers and one for advisers. The consum- er section will explain CI and why it is important and will promote the need for independent advice.
The adviser section will feature comparative
product tables from all CI providers based upon Lakey’s own in-depth analysis of the market where individual providers are ranked on the
likelihood of cover paying out for each condi- tion.
The award winning intermediary has been working on the site for more than two years and says the driving factor is to move the mar- ket away from selling cover on price alone. “Most advisers sell CI on cost and that simply is not good enough,” he says. “Either advisers are lacking in competence or far more likely they are lacking in knowledge.” Adviser subscriptions will be £20 a month, which will include access to the site and up- dates when changes to cover are made.
value iFas as a source of advice more than friends or family. aviva also says it is com-
mitted to raising awareness of the need to adequately protect the family and aims to be the leading provider in this market. many of us within the in-
dustry feel that a generic advertising campaign to remind people about pro- tection is exactly what the market needs. the adverts, which could run again later in the year, will also promote the use of a financial ad- viser - all of which is to be commended.
News in brief
• Legal & General has improved its critical illness cover product including extending cover to age 70 • Fortis Life has now rebranded to Ageas Protect • Phil Jeynes has joined PruProtect as head of account development • Assurant has launched ASU underwritten at point of sale • This year’s Protection Review conference and dinner will be held on June 23rd in London • Legal & General has improved its medical underwriting limits for Income Protection
16 mortgage introducer FEBRUARY 2011
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