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EXECUTIVE REPORT


TowerLight’s economical VB-9 lighting tower was prominent on Speedy’s stand.


Silver Showman’s


Alan Guthrie reports on the latest hire-orientated products and services displayed at the recent Showman’s Show.


There was a celebratory atmosphere at last month’s Showman’s Show, which was the 25th to have taken place, and attracted more than 350 exhibitors. Even the weather played its part, with the Newbury Showground venue bathed in sunshine throughout the two-day event.


ArcGen Hilta’s Eventer generators were a focal point of the company’s stand line-up.


In similarly upbeat mood was ArcGen Hilta, which was, for the first time at an exhibition, promoting both the ArcGen Hilta and SMC Light & Power brands, following the company’s acquisition of the latter during the summer. Staff were literally in the pink, dressed in appropriately coloured clothing, and all equipment displayed was similarly liveried.


Being promoted strongly on the stand was ArcGen Hilta’s DCA ultra-silent generators, marketed under the Eventer name for the event industry. Models of 20 and 37.5kVA are currently available, and MD Mark Hodgkins told EHN that these have recently been added to the fleet of Essex-based hirer John F. Hunt. A 100kVA machine will be introduced shortly to the range, all of which give noise levels of just 50dBA at 7m, along with low fuel consumption. The stand display also included Addco messaging boards.


New Finance service


Another new introduction is ArcGen Hilta Finance, which Mark says has been introduced “to help customers get finance and grow their hire fleets if banks aren’t lending. We understand the industry, and we also know the reliability and high residual value of our products.”


Prominent on generator hire specialist TM Newburn Group’s stand was a new R350 Event model from SDMO, a 350kVA unit with a sound level of below 70dBA at 7m. SDMO UK’s General Manager Clive Dix, who was in attendance at the Show, said the machine has been designed to enable easy synchronisation with other generators. It can be fitted with a Kerys control panel for detailed monitoring of the unit’s performance and other operational parameters.


Speedy displayed several new additions to its fleet for the events market, including the VB-9 lighting tower from TowerLight. This machine has an emissions-reduced Hatz diesel engine and a quoted fuel consumption figure of just 0.53 litres per hour which, the manufacturer claims, enables fuel savings of up to 72% compared against traditional lighting sets. Also on the stand was a new folding acoustic barrier, made especially for the hirer, which can enclose site equipment and reduce noise by 10dBA.Youngman Group’s front-of-stage barrier, designed for quick connection and easy storage, was also on show.


Another hirer, furniture and catering equipment specialist Ev-ent Hire, displayed a broadened range of items from its line-up. “Based in Walsall, we now have a 25,000ft2


facility and in the past


year have opened additional depots in Bradford and Hanworth, Middlesex,” said Business Development Director, Phil Edwards. “Initially, we specialised in event furniture but, having the additional depots and more storage space, we have now added china, glassware, cutlery and other catering items. From the Hanworth depot we are able to supply clients in London. Overall, the market has held up well and we are achieving all our business targets.”


As we reported in our June issue, Ev-ent Hire was the winner in the Event Hire Company of the Year (multiple outlets) category in this year’s HAE Awards. The Event Hire Association (EHA), the sister organisation of the HAE, had a stand at the Showman’s Show, to promote its services and initiatives. “The EHA is growing steadily despite the challenging


economic climate,” said MD Graham Arundell.


“In particular, we have been attracting more members from the catering hire industry, amongst other segments, and we are also focusing on recruiting more hirers of AV equipment and marquees.”





Ev-ent Hire has expanded its offering for the catering and hospitality markets.


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