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EXECUTIVE NEWS continued


address a wide spectrum of issues that hirers and end users are concerned about. These include safety, efficiency, quality and environmental impact.’


As in each of the previous years, each exhibitor has been invited to submit details of relevant products to be considered for inclusion in the Innovation Zone, which is, again, sponsored by Speedy. Entries will be judged by an independent panel of leading hirers and those selected as ‘Finalists’ will be exhibited in the Zone at the Show. Hirers visiting the Show will be invited to vote for their favourite products by simply leaving a business card in the ballot box beside their chosen item.


PLANT FOCUS


A particular attraction for all hirers in February will be the increasing number of plant manufacturers and suppliers at the Show. Over its short life to date, the Show has mirrored the real world of hire as companies have stopped hiring ‘commodity’ products and turned to powered machines that offer a better rate of return. We are pleased to welcome ‘blue chip’ suppliers Bomag, Niftylift and Volvo, each of which will showcase innovative products for hirers to see for the first time.


Again, in this more plant-focused caqtegory, many other great brands that have supported the Show over the five years will also be launching new products in February. It is no wonder that we contend, ‘There’s Probably More Plant Under One Roof Than Anywhere in the UK in 2011.’


INNOVATION ZONE


To highlight new products that meet the hire industry’s specific needs, the 2011 Show will also feature a large Innovation Zone. This Zone will celebrate new tools, plant and equipment that


To highlight all innovative suppliers exhibiting at the Show, we have added ‘See us at the Show’ flashes to the advertisements of all exhibitors and added Show logos to all editorial articles that feature Show exhibitors.


You can now pre-register to visit the Show at executivehireshow.com


...FOR WHATEVER YOUWANT TO PUMP


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UNMISSABLE EVENT STAND S52


Tel: 0800 0924423


SUPPLIERS OF PUMPS TO THE HIRE TRADE SINCE 1972 Fax: 01622 355019


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Pressure washers Hoses and couplings


www.obartpumps.co.uk sales@obartpumps.co.uk


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