COMMS VISION 10-12 NOVEMBER GLENEAGLES UPDATE


www.commsvision.com


BUSINESS TRANSFORMATION: CHANNEL LEADERS PREPARE TO D


With just weeks to go until the comms industry’s most highly powered and influential event (to be staged at Gleneagles, 10-12 November) Comms Vision Convention 2010 is blipping large on the channel’s radar screen.


T


hought leadership will again be high on the CVC agenda alongside a central theme based on


business transformation. Platinum sponsors C&W Worldwide, Cisco, Gamma Telecom, Mitel, O2 and Outsourcery will be sharing their vision of the evolving business landscape and the impact Business Transformation will have on traditional communications solutions, the ICT channel structure and channel partners themselves. John Chapman, CVC Content Director, explains the thought processes behind the business transformation theme: “As we come out of a recession, budgets will remain tight and capital expenditure will continue to be closely scrutinised, so the ICT channel will need to identify how any proposed solution moves the client’s business forward and makes a dramatic improvement in productivity, efficiency and competitiveness.”


COMMS VISION CONVENTION: The network for ICT channel leaders


Platinum Sponsors 48 COMMS DEALER OCTOBER 2010 www.commsvision.com


During the 2010 Comms Vision convention platinum sponsors like Cisco will be explaining how they see the market is evolving and how channel players now have the tools to transform their customers operations, processes and activities whether they are a major enterprise or a small business. Tim Stone, Collaboration Marketing Director Europe for Cisco, said: “We will be sharing our vision of the future and the trends and influences that we believe are bringing the Unified Communications and Collaboration worlds together. Most importantly we will present examples of how these new Collaboration solutions are transforming companies both large and small and how channel


partners need to evolve to be able to deliver them. There is a large opportunity for growth; however that will come from advanced Collaboration solutions rather than just IP Telephony. Organisations benefit most from these new business transformation solutions and Cisco can help channel partners articulate the message and deliver margin-rich opportunities.”


Platinum sponsor, Outsourcery, is particularly enthused about the theme of this year’s event. “Our industry is always talking about how ICT technology can


help companies create an ‘agile’ business however for most organisations the complexity of these technology based solutions hinders rather than enables their ability to be agile,” commented Adam Cathcart, Head of Partner Management at Outsourcery. “The complexity of blending all the solutions they will need into a coherent set of applications for all their employees challenges the capabilities not only of the company but often of their channel solutions partner.


Tim Stone


We will be sharing our


vision of the future and the trends and influences that we believe are bringing the Unified Communications and Collaboration worlds together


“By using hosted solutions from Outsourcery the client avoids the need for capital expenditure and always has the latest version of the applications. For our channel partners they can focus on helping the client with their business transformation issues and building a proper long term relationship. The important aspect of business transformation is being able to choose the direction of your business with ICT being the enabler. Utilising a hosted solution enables organisations to structure their working processes and practices with flexibility. Employee locations can be fixed or mobile with complete access to all their applications wherever they are located and Business Continuity and Disaster Recovery come for free.”


Chapman believes that the CVC Platinum sponsors will be keen to stress to channel players that a consultative and solutions based approach will address the critical nature of today’s business communications requirements. David Dewsbury, Head of Channel at Cable&Wireless Worldwide, concurs: “We are finding that organisations of all sizes want


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