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PRIVATE equity group ECI Partners has taken a majority holding in XLN Telecom, giving XLN the funds to more than double its size through acquisitions. XLN’s management team, led by founder and Group CEO, Christian Nellemann, will continue to lead the business. Nellemann stated: “ECI will be a key part of the business’ next chapter given the opportunities for consolidation within our sector.” Tom Wrenn, who led the deal for ECI Partners, commented: “XLN
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Telecom has considerable scope to add more products and services, and is in an excellent position to act as a platform for consolidation in the fragmented telecoms market.”
Audio expert hunts dealers
AN AUDIO branding specialist is offering resellers the opportunity to increase revenue via a simple refer- ral scheme. The partner programme, run
by PH Media Group, encourages telecom resellers to recommend its services in audio marketing dur- ing the sales process. In return, partners can receive a tidy sum for every client successfully referred. Mark Williamson, Sales and
Marketing Director at PH Media Group, said: “Our service relies on telecom systems to function, so it makes sense for us to work with the industry more closely. The sim- plicity of the system, as well as the incentive of uncapped commission has made the scheme a success.” The company produces bespoke
audio marketing packages, includ- ing on-hold messaging, auto atten- dant, night service and web audio. Each message is tailored to the cli- ent, its brand and marketing objec- tives, with professional copywrit-
Mark Williamson
ers, voiceover artists and producers making the finished product. The messages are played through a USB devise in a digital playback unit fitted to the telephone system. PH Media provides partners with full marketing support and train- ing as well as a branded page for partners’ websites. Adrian Browne, Sales Direct-
or at Swan Communications, is a proponent of the scheme. He commented: “Our customers are impressed with the additional ser- vice we can offer. The bespoke audio samples are particularly appealing to our clients.”
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Millionth WLR3 line landmark
STRATEGIC Imperatives has del- ivered its one millionth WLR3 line via its Evo21 WLR platform, marking a significant milestone in WLR3 provision. The landmark line was supplied
by WebLoop, a telecom start-up that is rolling out a national tele- com proposition. Rob Lee, Head of Openreach
Marketing, commented: “The tran- sition from WLR2 to WLR3 is a critical initiative for all of our cus- tomers, and Strategic Imperatives has been a key enabler in making this happen.” Strategic Imperatives deliv- ers integration solutions for LLU, WBC, WLR3 and NGA, enabling over 10 million transactions on these services. The company has also signed its 150th WLR3 com- munication provider.
Leigh Wilson
Leigh Wilson, who is the Head of Client Engagement at Strategic Imperatives, noted: “Our plan is to transition 3.5 million lines by Q1 2011, and all of our resources are deployed to ensure that our customers’ experience continues to be positive and smooth during this critical period.”
Zen links up with Nimans
NIMANS has plugged a gap in its network services product portfolio following an agreement with ISP Zen Internet. The deal gives Nimans’ resellers access to broadband, leased lines, IP VPN, online data backup, man- aged network security, hosting and data centre services. Mark Curtis-Wood, Head of
Networks at Nimans, said: “We had high and low end propositions but nothing in the middle until now.”
Online data backup is a new
proposition for the distributor. “This allows resellers to buy an allocation of capacity on Zen’s UK- based Storage Area Network (SAN), and use the Zen management con- sole to sell data backup services to individual customers, maximising revenue,” added Curtis-Wood. Deborah Wrigley, Channel Sales
Manager, Zen Internet, noted: “It’s a partnership which brings benefits to all parties.”
4 COMMS DEALER OCTOBER 2010
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