Special Report
Landfill. Globally its intermediate target is
to recover or re-use 50% of all of its bottles and cans by 2015. (In Europe this already stands at about 65%.) Coca-Cola factories are striving to produce zero manufacturing waste. In 2002 the Milton Keynes factory was sending 64 tonnes of waste to landfill every month. By 2006 this was two tonnes and by 2007 it was zero ie: 100% was recycled or energy recovery from waste. This was achieved through infrastructure, equipment and training.
The waste hierarchy As a general rule the waste hierarchy, in order of priority should be: Avoid, reduce, re-use, recycle, compost & energy recovery, disposal. 1. Avoid: As everyone already knows, weight = fuel cost = lost profit for airlines. Airlines should consider: • Removing all unnecessary packaging • Refilling cups • Offer the passenger a can or bottle or cup. Not all three. 2. Reduce/light-weighting: All remaining packaging should be light-weighted, (notwithstanding product protection and quality requirements). Example: Coca-Cola Europe’s target for packaging weight reduction is -25% by 2012 vs 2004. Since their introduction Coca-Cola has made
“What goes up must come down”
Further industry suggestions from the Green America Report:: • Industry support for recycling. Trade associations should encourage member airlines to adopt goals for recycling or composting programmes that will lead to zero waste by 2020. • Each individual airline should set its own goals, with an overall target of recycling or composting at least 70% of waste by 2015. • Each airline should work to reduce the materials and packaging brought onto flights, which reduces overall waste. • As airlines increase their recycling, they should encourage passengers to remove any recyclable items that the airline doesn’t recycle from the plane and place them in the airport recycling bins themselves.
Passenger actions suggested by the document are: • If the airline does not recycle, take the recyclable items off the plane and place them in airport recycle bins.
significant improvements already to lightweight its primary packaging, as shown in the table (opposite page). The body of the new can is now the width of a human hair. Weight can be a key driver in the selection of the most sustainable product or package option for airlines. This example is for packaging only, but it illustrates the point. e.g. a polypropylene (PP) 20oz / 591ml cup which weighs 12.5g might have
an estimated carbon footprint of 35-42g of CO2 depending on its end of life. The additional transport impact might be: Flight of 500 km Flight of 1500 km Flight of 6000 km
20.8g CO2e 39.5g CO2e 85.3g CO2e
I.e. on a short flight, the choice of cup material has the greatest impact on the product carbon footprint. On a long haul flight, it is the weight
which has the biggest impact rather than the cup material.
Examples from recent consumer advertising campaigns 52
www.onboardhospitality.com
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