Industry Update SSP
Airport dining expands in Asia
SSP has secured two new deals to open a Saboten outlet and a Panopolis bakery at Singapore Changi Airport. Saboten is the leading Tonkatsu (fried pork)
brand in Japan, renowned for its unique sauce recipes. It started trading in 1966 and now has more than 500 restaurant and deli locations throughout Asia. Last year saw rapid growth for the brand with 17 new store openings in Korea, Taiwan and Thailand.The new unit at Singapore is centrally located in a highly visible area of Terminal 1, easily accessible to passengers and airport visitors. In addition to the Changi outlet, SSP will be opening a second Saboten at Hong Kong International Airport’s East Hall later this year. The new Panopolis will be located in the departure area of Terminal 3.
SSP has been operating at Changi since 1996, and now runs an O’Learys sports bar and Grill, a Popeyes fast-food restaurant and a Caffe Ritazza, as well as lounge operations for British Airways, Qantas and Emirates. It also operates a Popeyes store, an O’Learys Sports Bar and a Robert’s Coffee outlet in the Singapore Flyer attraction. Commenting on the Panopolis launch in Singapore, Daren Lau, managing director of SSP Asia said: “Our client wanted a café concept, and Panopolis offers a high-quality and innovative alternative to the standard names. The fact that it was chosen to replace a brand that is already very popular in Singapore and across Asia demonstrates the quality of Panopolis and our client’s confidence in its success.” SSP says that Panopolis is already trading well above expectation at Hong Kong International Airport, and as the airports have a similar passenger profile, Lau expects the brand to do equally well at Singapore. “Panopolis is highly
original and consumers at Singapore are always keen to try new experiences. Our recently opened Caffè Ritazza at Terminal 1 is already trading strongly and building on this success.” SSP has a presence in seven countries, 21 locations and 140 outlets across Asia, and is the leading airport food and beverage operator in the Asia Pacific region.
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