Official Show Daily • Cygnus Graphics Media


Raising Revenue with Specialty Finishing


Innovative ideas that go beyond the usual added value—and boost profit


By Douglas Stryker, Division Manager, and Carmine Festa, Product Manager, Print Finishing Systems, Muller Martini, Inc.


opportunities to enter new finishing areas that can uncover revenue streams. Specialty finishing is one such oppor- tunity. The possibilities go beyond the typical choices of a mail table with ink- jetting. Today’s marketers are working hard to produce creative, eye-catching promotions that break through the clut-


T


here’s little doubt that the printing industry is experi- encing significant challenges. With these challenges come


ter and grab consumer attention. Here are some specialty finishing options that warrant a closer look.


Tabbing The incentive for offering customers tabbing capability heightened last fall when the U.S. Postal Service issued stricter regulations that limited large format product sizes. What’s resulted are long and narrow products (e.g., SlimJims) or double digest books that must be tabbed or wafer sealed—most with two tabs—so as not to cause machine jams in the USPS sorting equipment. The process can be done


Digital Document Drive Theater


Sponsored by: Xplor International Schedule of free educational sessions in Booth 4449


Sunday, October 3rd 1:15 – 1:45 pm


Automated Document Factories Can Be Affordable Document Factories David Day, Inspectron


2:00 – 2:30 pm


PRO Production Manager Ernie Crawford, Crawford Technologies


Monday, October 4th 11:00 – 11:30 am Data Driven Campaign Test Planning Mark Egeling, Kodak


11:45 – 12:15 pm How to Manage Your Print Projects from Mobile Devices Adam Armstrong, Solimar Systems


12:30 – 1:00 pm Workflow Trends in Today’s Transactional Environments Buddy Mountcastle, Océ


1:15 – 1:45 pm Save Money (and help justify color) with Piece Level Management Don Dew, InfoPrint Solutions


2:00 – 2:30 pm


PRO Production Manager Ernie Crawford, Crawford Technologies


2:45 – 3:15 pm Data Driven Applications: Wishful Thinking or Viable Solutions? Scott Baker, GMC


3:30 – 4:00 pm


Production Intelligence Linking Print & Mail Ken Renko, Pitney Bowes


Tuesday, October 5th 11:00 – 11:30 am Repurposing Legacy Applications for Multi-Channel Communications Jeff DeVoyd, GMC


11:45 – 12:15 pm How to Manager Your Print Projects from Mobile Devices Adam Armstrong, Solimar Systems


12:30 – 1:00 pm Save Money (and help justify color) with Piece Level Management Don Dew, InfoPrint Solutions


1:15 – 1:45 pm


The Evolution of the Enterprise Information Archive Michael Johnson, DocuLynx


2:00 – 2:30 pm


PRO Production Manager Ernie Crawford, Crawford Technologies


Wednesday, October 6th 11:00 – 11:30 am PRO Production Manager Ernie Crawford, Crawford Technologies


11:45 – 12:15 pm


Automated Document Factories Can Be Affordable Document Factories David Day, Inspectron


12:30 – 1:00 pm


Print and Paper – Being Green Isn’t Always Black and White Inger Heinke, Abitibibowater


either in-line or off-line, though it’s more efficient to have the operation in-line. The penalty for non-tabbed material? Pay a higher postal rate or, worse still, have the product rejected by the post office.


Behind the stitcher Inserting product into books that


have already been stitched or bound is becoming more and more popular. Fly- ers, coupons, small brochures, etc. fall into this category. In order to attract the most attention, these inserts are typi- cally slightly larger than the book’s final trim size and printed on a heavier card stock. Muller Martini’s Integro inserting machine is used as an in-line solution with saddle stitching systems. It pro- cesses inserts at the highest production speed possible (up to 30,000 products per hour) using dual raceways technolo- gy with maximum processing reliability. An often seen alternative approach is


the blow-in card, typically a reply card. However, more and more customers want their promotions stitched into the finished product so they don’t fall out during the handling process.


Product bundling


Another specialty use done behind the stitcher is the addition of a band- ing machine that can be placed in-line after the trimmer and perform 1-up, 2-up, and 3-up paper banding. Unlike strapping material, paper bands are more environmentally friendly and are typically a 1" to 1 ½"-wide strip that provides temporary bundling of book- lets, promotion packets, etc. The bands can be easily torn apart by an operator to be loaded into a mailing machine or an offline tabber. In addition, paper bands can be personalized to attract even more interest when sent to the customer or on display. Muller Martini’s Palamides band- ing machine is specially designed to boost finishing productivity in 2-up stitching productions where the prod- uct is counted, stacked and banded. It handles the small and springy products that cannot typically be put through a normal stacker.


The Bograma BS MULTI 450/750 series automatic cut, punch, hole-punch and perforating machine can be used off-line or in-line with a folder or a gather-stitcher.


Punch and diecut machines Specialty applications such as door hangers, pharmaceutical booklets, multiple hole-punching and perforat- ed products (e.g., calendars, keychain reward cards), children’s books, and other unusually-sized books war- rant the addition of punch and diecut machines to a stitching line. Muller Martini offers the versatile Bograma for multiple products being produced at one time. It handles 3-up, 4-up, or 5-up and provides inline processing of products after the saddle-stitch trim- mer, including form-punching, hole- punching, perforating, and diecutting. The machine delivers diverse pro- duction capabilities of saddle-stitched products. With a multitude of applica- tions such as trimming, die cutting, and hole punching, the creative pos- sibilities are almost limitless.


Monday Seminar M


uller Martini is sponsoring a two-hour seminar, called “Dig- ital Print and Finishing: Why your future depends on it,” on


Monday, October 4, at 8 a.m. in Room N427bc. Panel participants are: • Guy Broadhurst – VP New Technology and Client Development, Océ North America • Ronen Cohen – VP Marketing, Inkjet Printing Solutions, Eastman Kodak Company • Scott Schiller – Director, Marketing and Business Development, Inkjet High-Speed Production Systems, HP • Ed Febinger – Corporate VP, Manufac- turing Strategy, Pearson Education • Kevin Spall – President, Thomson Shore • Andy Fetherman – Division Manager, OnDemand Solutions, Muller Martini Corp. End users will share firsthand accounts on


how they’ve been successful, and vendors will describe digital print engine options as well as scalable digital finishing solutions. Those interested in attending should regis- ter online at http://mpower.mullermartiniusa. com/landing/digital.htm.


Attendance is limited and there is a $50 charge per attendee.


GRAPH EXPO • October 3, 2010 ■ 15


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