NEWS
Line 6 cuts ties with B&M
LINE 6 has announced the end of its 12-month distribution arrangement with the supplier Barnes & Mullins. Line 6 approached B&M in
August 2009 with a view to broadening the distribution base to reach out to new customers. “The broad objectives we set up at the start of our partnership with Barnes & Mullins have been met and I would like to thank the whole team there for achieving excellent results,” commented James Owens, Line 6’s European
sales director. “We have had a very open, collaborative working relationship with Bruce Perrin and Brian Cleary [B&M’s joint MDs] and their sales team have done a superb job in opening up new customers to the brand. As Line 6 is broadening its
range, our distribution strategy requires more complex solutions and trying to factor in a distribution partnership simply becomes unworkable.” Barnes & Mullins’ take on the move is somewhat philosophical.
“We are obviously sad to lose
Line 6, particularly as we had some pretty high targets to hit – which we did. We have had a great year with a great product and we sincerely wish Line 6 well in the future,” said Cleary. The official agreement runs until the end of October, but Line 6 is making the announcement now so that customers can change supply arrangements ahead of the approaching Christmas season. LINE 6: 01327 302721.
Pitchforth weaves web of ties
MARK PITCHFORTH, a former manager at Freestyle Music and the founder of Edoru, the retail website developer, has launched a new website –
Findguitarlessons.co.uk (FGL). His idea is to create a
community for both guitar students and teachers and move away from online lessons in favour of ‘the real thing’. The site, which was developed
by Pitchforth’s partner, Russ Dudley, calls for teachers from around the country to register – as a first step – in order to create the magnet for students seeking face-to-face lessons. “This is a website where students can find teachers,” explained Pitchforth. “But it will also be a community where teachers and players can flag up events and gigs, as well as their lessons and those that take the paid packages can develop a own microsite within the FGL hub. The website is free to register for students and teachers and
Russ Dudley (left), the website’s technician and Mark Pitchforth
there is a four-tier system for teachers, ranging from the free basic package, up to a gold package at £149 per year. “Even at its most basic, guitar
teachers will have a visible, cost effective web presence, especially for the ones that don’t have their own site,” continued Pitchforth.
“Also, we are working to expand FGL to include ‘value added’ features, such as allowing students and teachers to be associated so that tutors can add messages and lesson plans to the site that only their approved students can access.” FINDGUITARLESSONS.CO.UK
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