Kemble joins the ranks at Bösendorfer NEWS
Former boss of Kemble Pianos becomes deputy MD for prestige Austrian manufacturer as new product range is launched
BRIAN KEMBLE MBE, the former MD of Kemble Pianos has been brought in by Bösendorfer to strengthen the sales and marketing activities of the piano manufacturer. Kemble has been appointed as deputy managing director, with a remit to oversee the sales and marketing divisions of the Yamaha-owned company. Kemble, who will be taking up his new role on October 1st, has an unparalleled CV within the piano manufacturing world and over 36 years experience in the
industry. He received the MBE from Queen Elizabeth II for services to the piano industry. Talking to MI Pro, Kemble
“
described the closure of the Kemble factory as traumatic, but indicated that gaining a consultancy position on behalf of all of Yamaha’s piano brands has brought back his enthusiasm.
“I had to take some time off to take stock,” he explained. “Then I went to Musikmesse and was asked to do six months consultancy to establish, on a European scale, what local impressions of the Yamaha brands are. I suppose I must have done well, because I was then asked to move to Austria to help Bösendorfer strengthen sales.” Kemble was previously the joint managing director of Kemble & Co (with specific responsibility for sales and marketing), the last
Old piano men never die. They might fade away, but I’m far too young to do that just yet.
Brian Kemble MBE Bösendorfer
UK piano manufacturer, which has been part of the Yamaha group from 1986, and which he said would never have survived the last 20 years had it not been for Yamaha’s intervention. The Kemble & Co factory in
Milton Keynes was closed in 2009 (two years shy of its 100th anniversary), when Yamaha
Oyster adds two new pearls
moved its European manufacturing to Indonesia, although the Kemble brand lives on with Brian Kemble instrumental in overseeing the upgrading of the pianos for the changeover last year. Bösendorfer hopes that his
personal relationship with many piano dealers worldwide will
KEMBLE:
Continuing with a manufacturer is fantastic
assist the company in opening up new market opportunities for the prestige brand. The Austrian brand launched a
new range of pianos at the end of September, following a restructuring of its sales operation to Yamaha Europe earlier this year, with a similar change taking place in the US.
“Switching the sales operation
gives Bösendorfer the marketing power that Yamaha has around the world,” Kemble added. “No- one will argue that it is very tough out there at the moment, but Bösendorfer has been performing very well with sales growing and I am hoping to combine this with the new selection of instruments and my own dedication to bringing Bösendorfer to a new level. “I’ve been in pianos all my life,
so to continue with a manufacturing company is fantastic. Obviously, I love Kemble – it is a Premier League brand – but Bösendorfer is Champions League. This is a great honour for me. “I am looking forward to working with Mike Sakai again [MD of Bösendorfer, formerly of Yamaha Kemble] and using my knowledge of the European market – which has been added to by my work over the past six months. I suppose I should say that old piano men never die. They might fade away, but I’m far too young to do that just yet. YAMAHA: 01908 366700
Yamaha introduces part exchange scheme
HUGO MONTGOMERY-Swan has told MI Pro that two new events will take place in the Birmingham area in 2011, based on the model of the recent London Drum Show. While the venue is yet to be announced, he was keen to point out that it will not be the NEC. The shows will take place in
the spring and summer and will focus on bass and acoustic guitars, matching Oyster's Bass and Acoustic magazine titles.
4 miPRO OCTOBER 2010 “We see specialist shows as
the way forward,” he said. “In the current climate, shows have got to be affordable and the venues appropriate to the sector. “We are using the London
Drum Show as a model – we'll only move ahead with our plans once we have polled the potential clients in the industry.” The bass show will be going under the name of Bass Live. OYSTER HOUSE: 01884 266100
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FOLLOWING THE success of last year's part-exchange and zero per cent financing for acoustic pianos, Yamaha has now extended the offer to include both pianos and its selection of brass and woodwind instruments. The scheme means that up to £2,500 can be added to the value of the customer’s old model, which makes the prospect of purchasing a new instrument more achievable. The offer can be applied to the full Yamaha ranges of pianos and wind instruments, from entry-level models up to grand pianos, the Disklavier range and professional wind products. The upgrade bonus scheme for brass and woodwind was
piloted earlier this year and proved effective in driving customers to visit local dealers. The scheme is simple to
operate, offering benefits to customers seeking a quality intermediate instrument by offering a guaranteed minimum part-exchange value against a new Yamaha. Extra value is provided by dedicated direct mailers for participating dealers, together with in-store point-of-sale. "We know that many people would like to own a new Yamaha instrument and a large number of those have older and
below par instruments. A poor instrument means a poor performance, so this scheme is designed to help customers acquire a Yamaha instrument with the minimum of financial pain," said Yamaha’s Leanne Hassan. YAMAHA: 01908 366700
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