COMPANY PROFILE LOUD
Technologies, with its broad brand lineup, created a stir when it announced it would be exhibiting at PLASA after a brief hiatus. A visit to the stand revealed a hive of activity and swarms of eager techies, drawn to the new lines from Mackie and the pro brands – EAW and Martin Audio. Although Loud might have been absent in recent years, it seemed that they had been biding their time, waiting for the perfect opportunity to return in style, and they certainly did that. “While we held effective off-site
product demos and training events over the past few years, Loud had so many exciting products this year we felt a front- row stand on the show floor was exactly what we needed to bring those products to market,” said Loud’s John Kaukis. “Our plan was to make a clear statement regarding our commitment to innovation and the UK market.” As well as the three aforementioned
brands together on the PLASA booth, the new HD1221 compact loudspeaker is the first Mackie product to include EAW and
20 miPRO OCTOBER 2010
Loud and proud A
s one of the world’s largest pro audio and music product suppliers, it’s no wonder that Loud
Martin Audio technology. This 12-inch two-way unit delivers 1,200 Watts of peak system power via the Class-D fast recovery amplification system and has been boosted by the inclusion of custom designed EAW transducers and a horn from the guys at Martin Audio. “The HD series is a perfect example of Mackie delivering high-end pro audio
“
This high definition sound is created by blending Mackie active electronics (precision cross-overs, phase and time alignment) and EAW’s acoustic correction processing. Greater accuracy and consistency from box to box is also ensured by Mackie’s DSP HD audio processing and all of this leads to a very open, natural and detailed sound.
We think your first experience with the HD series
will be as amazing as your first glance at HD video. John Kaukis
UK sales manager, MI group, Loud Technologies
specs to the MI market,” commented Kaukis, who explained that the name HD was chosen because of the audio clarity on offer from this range, similar to the visual improvements that high definition television brings. “We think your first experience with the HD series will be as amazing as your first glance at HD video and all of the detail you had missed.”
Combining the HD1221 with its
partner, the HD1501 powered sub, illustrates how the series was supposed to sound. “Just pair them up for the ultimate portable HD rig,” said Ben Olswang, Mackie’s product manager. “It’s easy to set up and the sound quality is amazing.” The HD1221’s versatility can be proven further by the fact it can also be used as a
Loud Technologies returned to PLASA this year, with Mackie one of three of the audio giant’s brands launching a plethora of new audio arrivals. Adam Savage armed himself with headphones and ear plugs and went to check it all out…
highly effective stage monitor. Its asymmetrical design makes this possible and when laid down, its 60-degree angle directs sound more steeply than usual, which is ideal for musos who prefer not to have sound blasted straight at them. It is with mixing consoles, though, that
Mackie has really made its name. The 2404-VLZ3 four-bus mixer marks a step up from the 1604-VLZ3, but is designed to maintain the low-noise, high-headroom performance that made its predecessors so popular. It also offers several upgrades that take the series forward. The 2404-VLZ3 features dual 32-bit
effects processors, an integrated 4x2 24- bit USB interface and eight dedicated in- line compressors. Equipped with studio-grade XDR2 extended dynamic range mic preamps with phantom power and 20 mono mic and line channels, this mixer is perfect for beginners, but also includes plenty of high-tech components to keep the pro audio crowd happy. A three-band active eq with swept mid-
frequency and six aux sends (two pre- fader and post-fader sends, with sends three and four switchable between the
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