Volume 100, No. 10 • October 2010 Cover: Design by Michael Berrafato, art director. Features COVER STORY
16 Navistar Changing Lanes Truck and engine maker Navistar Inc. is in the process of shifting its casting-sourcing strategy, and its Waukesha metalcasting plant is an integral part of the change. S. Wetzel
22 The Dos and Don’ts of Media Relations
Whether you have no contact with the media or your image needs refreshing, the following tips can help.
S. Gibbs
27 Know the Environmental Impact of Your Additives Examining your green sand system is the fi rst step in greening your plant.
V. LaFay, S. Neltner, D. Carroll and D. Couture 30 Turning Over a New Leaf
A focus on centrifugal casting has helped State Brass Foundry retain customers. S. Gibbs
35 Essay: The Necessity of Leadership
Only the best leaders can lead the metalcasting industry through the crises it faces. T. Schorn
38 Literature +Plus+ Suppliers of casting equipment, materials and services offer free brochures and catalogs. Website-Only Article—
Circumstances of the Automotive Industry’s Impact on Aluminum Foundries The tumultuous auto industry has thrown aluminum casters for a loop the past several years. R. Gallo
Columns
7 Editorial A Return to Captivity—A.T. Spada 15 Washington Alert Waterman & Associates 40 CEO Journal Combine Volume and Value for Maximum Profi t—D. Marcus 41 Marketing Matters Are You Focusing on a Winning Season?—N. Merens 42 Answers & Advice AFS Technical Department
Departments
3 Hotline 8 Industry News 13 Personals 13 Industry Faces
14 Calendar 43 AFS/CMI News 45 Product Innovations
47 Metalcasting Supplies 48 Classifi eds 55 Advertisers’ Index 56 Shakeout
p. 30 p. 27 p. 16
www.moderncasting.com
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