News


National award for university marketing team from Times Higher Education supplement


Marketing campaign for part-time courses comes out on top at prestigious award ceremony


The university’s marketing team won the prestigious Recruitment Campaign of the Year Award at the Times Higher Education Leadership and Management Awards 2010, held in London on 17 June. The ceremony took place in the Grosvenor House Hotel on Park Lane and was hosted by actor and comedian Alexander Armstrong.


The award was for the university’s successful marketing campaign to attract more part-time students from a wider audience, as a direct result of forecasts that the number of young Britons is set to decline. It was therefore decided to target women aged 25 to 45 who were looking to improve their skills, return to work or simply study for the enjoyment of it.


The campaign, entitled ‘In Your Own Time’, ran from April to May last year. The approach taken was based on “emotional marketing”, using a real-life example of someone whose life had been changed by part-time study. An exhibition trailer was used to take the message to potential students in Cumbria and Lancashire, and the university’s website was employed to encourage dialogue, offering podcasts in which students recounted their part-time experiences. The campaign led to more than 1,000 additional part-time students joining the university this year, bringing in additional fee income of more than £115,000.


Students’ Union awarded prestigious national accreditation


The University of Cumbria Students’ Union (UCSU) has been awarded a prestigious bronze accreditation by the Students Union Evaluation Initiative (SUEI). UCSU joins a select group of just 24 other Students’ Unions to have gained accreditation by the national scheme, which recognises excellence in the management of Students’ Unions.


Martin Dodd, UCSU Representation Sabbatical


“ The union has worked solidly for two years to reinvent itself as a legitimate and


accountable charitable organisation”


UCSU Representation Sabbatical, Martin Dodd said: “The union has worked solidly for two years to reinvent itself as a legitimate and accountable charitable organisation; one that is truly effective for its members’ academic needs. We now have the governance, democratic and staff structures to be an excellent Students’ Union. We are very proud of our achievements as recognised by this award, which will provide further impetus for our onward journey of growth and development.”


Working in partnership with the National Union of Students (NUS) and supported by the Department for Business, Innovation


and Skills and the Scottish Government, SUEI has been developed to make a positive difference to the lives of students at university, by improving the outcomes from their Students’ Unions. It is a unique quality assessment model that assists in improving the services and activities delivered to members of Students’ Unions by indicating areas for continuous improvement.


Matt Hyde (NUS Chief Executive) said: “Being a member of an SUEI cohort means you are part of a scheme that has seen major improvements in the leadership, impact and processes of Students’ Unions across the UK.”


To achieve a bronze level accreditation, the union needs to evidence continuous improvement, sound governance including policies, infrastructure and financial management, quality leadership and management and generally meet a satisfactory standard in every aspect of the SUEI assessment.


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