CONTENTS Editor’s comment
MANAGING EDITOR Jon Barrett
jbarrett@datateam.co.uk Tel: 01622 850044 Fax: 01622 851378
SALES MANAGER Richard Smith
rsmith@datateam.co.uk Tel: 01622 699170 Fax: 01622 757646
DIGITAL FEATURES EDITOR Tracey Rushton-Thorpe
trushtonthorpe@datateam.co.uk Tel: 01733 266990 Fax: 01733 266990
SCREEN FEATURES EDITOR Peter Kiddell
peter.kiddell@
pdsinternational.com Tel: 01226 770772 Fax: 01226 294797
Service with a smile
I buy a reasonable amount of wide format print each year, usually presentation materials and exhibition graphics. When I look back at the process I use to find long term suppliers there is a trend. Naturally the first thing I need to do is ensure they have the equipment, skills and experience required to produce the required product to my quality expectations. This usually involves a telephone call. Secondly, I’ll often visit the company or request samples to ensure what they are telling me
actually matches the physical output. Thirdly, I need to ensure they can meet my deadline. Finally, we discuss price. Not all suppliers pass the test. However, of those that do, I’ve realised I place one final hurdle in the way of my business: how pleasant are they to deal with? This may sound rather unusual but it usually separates a one-off purchase from a lasting business relationship. Over coming months and years, lasting business relationships are going to be important for all
types of printers. Assuming the Government spending round does result in cuts between 25 and 40%, communications budgets will suffer. Likewise, if the growth of private enterprise does fill the Government spending gap printers will be more likely to encounter buyers like me: now that’s a frightening thought. When I call my preferred printers I can almost hear them smiling on the phone. They present a
can-do attitude and are hungry for my business. It’s hardly rocket science but it will be vital for survival over coming years.
Jon Barrett, Editor
PUBLISHER, Kathy Ambrose,
kambrose@datateam.co.uk | ADMINISTRATOR, Sarah Cox,
scox@datateam.co.uk | CIRCULATION, Karen Wright,
kwright@datateam.co.uk | DESIGN & EDITORIAL PRODUCTION, Design and Media Solutions,
studio@desginandmediasolutions.co.uk
CIRCULATION Screen Process & Digital Imaging reaches an average net circulation of 7500 readers each month. This total is split into 5500 paper copies and 2000 readers registered to receive the online digital version of the publication. Pass on readership of the hard copies gives a total estimated 15750 readers.
©Datateam Business Media Ltd ISSN 1741-5675 | Members of prism, FESPA and SGIA | Annual Subscriptions: UK £74 Overseas £85 Airmail £99
Published in Great Britain by Datateam Business Media Ltd, 15a London Road, Maidstone, Kent ME16 8LY Tel: 01622 687031, Fax: 01622 757646, The editorial photographs/materials in this issue/are courtesy of the suppliers whose products they feature. The Editor and Publishers do not necessarily agree with the views expressed by contributors, nor do they accept responsibility for any errors in the transmission of the subject matter in this publication. In all matters the Editor’s decision is final. Colour reproduction by Design and Media Solutions
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Inside: llll News llll Digital: substrates llll Screen: Fespa highlights llll What's New
August 2010 l SCREEN PROCESS AND DIGITAL IMAGING
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