It’s a whole new world for pot and
garden mums. With bright colors and fashionable forms, fantastic Yoder®
from Syngenta Flowers grab attention and bring contemporary style to retailers.
Liz Hunt, product manager for Syngenta Flowers, explains how these mums add excitement to the retail mix.
what’s exciting about these mums? With trendy lime green, orange, red and purple colors and funky fl ower forms, these mums exude style. The sharp lime green color and unique quill-like shape of Green Valley™ will inspire consumers, especially the fun-seeking younger generation, while the explosive red and yellow color of Santa Cruz™
will turn heads. For garden mums, the Jacqueline™ family offers unique bicolors
in nontraditional, exciting hues. The varieties work for spring, shade and natural season programs.
how can retailers merchandise more effectively? Pair them with fun packaging. Multi-colored fl eurettes in a sassy handle pack create a cheerful gift that customers-on-the- go can grab. The huge purple and white petals of Apple Valley™ shine when coupled with patterned containers.
Add a modern twist and varied texture by placing the spoon anemone-type fl owers of Encino™
, Brighton™, Green Valley and Rockport™ variety mixes based on seasons to keep fl owers fresh.
Educate consumers with variety-specifi c programs, too. Show them the possibilities and exciting features of these trendy varieties.
what colors are best for each season? Whites and reds are great for winter; pink, yellow, coral and white for spring; and bold oranges, yellows, reds and bicolors for autumn.
how can retailers maximize presentation? All Yoder Mums are bred for long shelf life, healthy fl ower forms, sturdy branching and vibrant foliage. Get mums onto display shelves quickly, since healthy, vibrant plants translate to more sales and better customer satisfaction.
4 COLOR UP CLOSE | WWW.SYNGENTAFLOWERSINC.COM
with the colorful Pueblo™ in a container. Swap
! ™ b
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