launched is Final Channel Assembly, a service unique to Westcon. T rough building previously US built to order Modular Messaging solutions at Westcon’s UK logistics centre, this service will cut down the lead time from the current 6-8 weeks to under a week. T is ground breaking move demonstrates Westcon’s commitment to providing new services to its customers and will provide a blueprint for further channel assembly services.
Westcon has also invested heavily in refreshing its SME proposition. In addition to dedicated IP Offi ce Account Management, Westcon has recently launched a new pre and post sales support service “IP Total Support” providing industry-leading technical support. Westcon has also kept its IP Offi ce support free of charge – a move that has met with excellent customer feedback. T e proposition has also been beefed up with a brand new Solutions Sales training course, designed to help resellers address business issues with the IP Offi ce application suite and is complemented by new SME Marketing campaigns.
Westcon SME Off ering
Dedicated Account Management
SME Marketing Support Competitive, Stable Pricing Large UK Based Stock Holding
Westcon is also right behind Avaya’s new data business. With extensive experience of Nortel data solutions as well as with other data vendors such as Extreme Networks, HP and Enterasys, Westcon is pioneering a training and onboarding initiative for heritage Avaya resellers as well as refresher workshops to ensure Nortel heritage data partners are conversant with the latest portfolio additions.
Education and training is an integral part of the Westcon off ering and in addition to its Westcon Academy, regular events are held to ensure the channel informed and able to take advantage of all Avaya solutions and programmes. T ese events have proved
critical in maintaining channel awareness and confi dence in the new look Avaya.
Complete Solutions
Westcon is also able to off er a value-added portfolio around Avaya solutions. Avaya’s SIP-based technology can be complimented by leading solutions provided through vendors such as Acme Packets, Sipera and Audio Codes. Westcon has additionally embraced this commitment to SIP through deploying Avaya Session Manager- one of the fi rst installations in the UK - which has enabled users of Westcon’s Nortel and Avaya platforms to benefi t from a common dialing plan and common applications such as Modular Messaging and One-X Mobile. In addition, enhanced Unifi ed Communication solutions can be provided through Polycom Video Conferencing – an area which has seen a dramatic uptake in sales this year.
Marketing Excellence
Westcon’s innovative range of marketing services helps its resellers grow more profi table business. T rough a signifi cant in-house marketing team, Westcon is able to off er a wide range of support including marketing consulting through to campaign design and execution. Westcon’s innovative approach to marketing provides regular new programmes for its reseller customers. As Marketing Director, Runa Macleod comments, “we are really excited about our new Marketing Portal which is due for launch shortly. T is will enable resellers to access subsidised and bespoke data as well as campaign assets and demand generation services. All of this will be heavily subsidised by Westcon, ensuring resellers can easily deliver well-structured and targeted campaigns cost-eff ectively.”
To compliment this focus on eff ective end user campaigns, Westcon recently launched a marketing excellence award to its Avaya channel, inviting them to submit entries for innovative Avaya marketing campaigns which demonstrate tangible ROI. T e winning entry will receive a free integrated marketing campaign.
Westcon’s marketing support was certainly a key factor in winning
the CN Awards Distributor of the Year award last year. As Rob Magee, MD of Datapoint Ireland states, “Westcon’s marketing is incredibly well thought out and delivered. I personally
see the marketing function at Westcon as an extension of our own business – this is how well it works and integrates”.
Work With Westcon
New partners will fi nd it easy to onboard with Westcon and Avaya. T rough its onboarding programme “withWestcon”, Westcon provides support to simplify and reduce onboarding costs and help resellers quickly get to revenue and on track with Avaya’s Connect Partner Programme.
Both new and existing resellers will have an opportunity to view the latest solutions and support from both Westcon and Avaya at a forthcoming 2 day event to be held in July. T e event will showcase the latest Data, SME and SIP-based solutions from Avaya and other vendors in Westcon’s portfolio, providing resellers will a comprehensive range of sales, marketing and technical workshops and tools.
For more details on how Westcon Convergence can support your business, please contact:
Helen Briggs Avaya Head of Sales
tel: 01444 872015 email:
helen.briggs@
westcon.co.uk
Please visit our website for further information.
www . w e s t c o n . c o . u k
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