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Best In Class Support For the New Look Avaya

T e only certainty in life is change itself, and there has certainly been a great deal of change for the Avaya and Nortel channels following the acquisition of NES. However, one constant through this change has been distributor Westcon Convergence whose heritage and pedigree with both Avaya and Nortel has enabled it to take the lead in supporting its channels through the integration of the two organisations over the last 6 months across its complete voice and data portfolio.

Unrivalled Experience

Tim Brooks, General Manager Westcon Convergence UK explains “Westcon has worked with Avaya and Nortel globally for over 15 years and, as such, has extensive knowledge of Avaya’s solutions and business practices. Whilst these evolve, Westcon has always prided itself on understanding our vendors’ solutions and programmes and providing a market-leading support proposition to our customers.” Brooks, continues “Because of the extensive experience and knowledge within our business around both vendors and relationships with them, we were able to help both Nortel and Avaya channels navigate the integration process and to derive maximum benefi t from the new solutions and programmes available to them.”



Joint Strategy With Avaya

T e strength of the relationship with Avaya is demonstrated by a joint strategy between the two organisations held at a global, EMEA and country level and has helped with Avaya’s remarkably smooth integration process. T e signifi cant role that Westcon plays in Avaya’s plans is recognised by Lee Shorten, Avaya’s UK MD ,“Westcon and Avaya’s relationship spans more than 15 years both in the UK and Europe, they play a key role is enabling our partners to become successful in selling and implementing our Voice,

Westcon has always prided itself on understanding our vendors’ solutions and programmes and providing a market-leading support proposition to our customers.



Tim Brooks, General Manager, Westcon Convergence UK

Data and Contact Centre solutions. We rely on Westcon to communicate our key messages and programs into our channel community which in turn is complimented by additional value added activity and services by Westcon”.

Adapting to Change

A combined Avaya and Nortel brings opportunity for the channel with a compelling portfolio of products, taking the best of breed solutions from both organisations. Westcon has brought together its specialist teams across sales, pre-sales and marketing to ensure that both Avaya and Nortel heritage

partners are able to fully leverage them. Helen Briggs, Westcon’s Head of Sales for Avaya has ensured that Westcon’s channel coverage model, is not only aligned to Avaya’s but provides specialisation across the portfolio for both Nortel and Avaya heritage products.

Westcon Value-Proposition

Westcon Convergence off ers the full integrated portfolio across SME, Unifi ed Communications, Contact Centre and Data with compelling go-to- market off erings which are continually updated. One new initiative, soon to be Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64
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